Sr. Content Marketing Manager

$90,000 - $100,000 + VIP Bonus

#LI-Hybrid

The insurance industry runs on Vertafore. We equip agencies, MGAs, and carriers with the core digital systems, specialized AI, and data-driven foundation to eliminate distribution drag across the insurance lifecycle, spanning sales, servicing, and back-office operations.

Underpinned by unmatched speed and performance power, we are the trusted backbone that's taking the insurance industry from friction to flow with Distribution Velocity - speed, performance, and trust - to drive growth at scale.

With over 95% of the top agencies and insurers and 50% of industry compliance transactions running through Vertafore, we lead at the intersection of innovation and trust, giving insurance professionals the confidence to transform and win in the AI era.

Our reach is global, with headquarters in Denver, Colorado, and offices across the U.S., Canada, and India.

JOB DESCRIPTION

We're looking for a Senior Content Marketing Manager to develop and create compelling, audience-first thought leadership that earns attention, builds trust, and advances Vertafore's core brand narratives in market.

This role requires a strategic content creator who can translate complex ideas into sharp, differentiated storytelling across executive thought leadership, earned and owned media, long-form content, campaigns, visual storytelling, and digital experiences.

The ideal candidate knows how to interview SMEs and executives, uncover the real insight beneath surface-level talking points, and create content that feels credible, useful, and genuinely worth reading. They are equally comfortable ghostwriting executive bylines that stand up to editorial scrutiny, shaping campaign messaging, building long-form content, or developing narrative-driven content opportunities tied to industry conversations and business priorities.

The Senior Content Marketing Manager must combine strong editorial instincts with excellent hands-on execution. They spot emerging industry conversations and identify opportunities for Vertafore to contribute a differentiated perspective across channels and audiences. They can develop distinctive executive voices and produce high-quality content with speed, consistency, and strong editorial judgment.

The right candidate is also highly comfortable using AI tools and GPTs as part of their workflow to improve research, efficiency, optimization, consistency, and content quality. They should understand modern SEO and AI-driven search best practices to inform content discoverability.

Core Requirements and Responsibilities:

Essential job functions included but are not limited to the following:

• Develop strategic thought leadership: Identify industry conversations, narrative opportunities, and executive perspectives that strengthen Vertafore's market position and brand storytelling.
• Create compelling editorial content: Write and develop high-quality blogs, reports, campaigns, awards submissions, scripts, and digital content that translate complex ideas into credible, differentiated storytelling.
• Ghostwrite executive content: Partner with executives and SMEs to develop thought leadership and earned-media content that meets editorial scrutiny.
• Scale narratives across formats and channels: Extend core content into experiences across social, blogs, infographics, video, and digital content.
• Champion brand and editorial quality: Act as a senior advisor to uphold and evolve Vertafore's voice, messaging, tone, and editorial standards.
• Lead awards submissions: Manage the company's awards program, including identifying opportunities, coordinating stakeholders, developing submissions, and leveraging wins to reinforce Vertafore's market leadership and brand positioning.
• Use AI strategically: Leverage AI tools and GPTs to improve workflow efficiency, consistency, and content quality while maintaining strong editorial judgment.
• Optimize content for discoverability: Apply SEO and Answer Engine Optimization (AEO) best practices to improve content visibility.

Collaborate across teams: Partner with Brand, PR, Product Marketing, Demand Generation, Creative, and Digital teams to support content goals.

Knowledge, Skills and Abilities:

• Proven experience creating thought leadership and brand content within B2B SaaS, technology, or other complex industries.
• Exceptional writing, editing, and storytelling skills. Writing samples will be requested prior to interviews.
• Ability to build relationships and influence stakeholders, including at the executive level.
• Exceptional research, interviewing, and editorial judgment skills with high standards for quality, consistency, accuracy, and brand voice.
• Demonstrated understanding of SEO, AEO, and LLM-driven search.
• Proficient with generative AI tools to accelerate content creation and editing.
• Experience in translating written content into visuals and multi-media formats.
• Strong strategic thinking, project management, data analysis, and problem-solving skills, with a high attention to detail.
• Able to manage multiple projects in fast-moving environment.
• Experience with project management platforms like Wrike or Asana.

Qualifications:

• BA/BS degree in communications, English, journalism, marketing, or related field.
• 6+ years of experience writing and creating B2B brand content in a B2B software or technology-focused industry.
• Experience writing for senior-level audiences and following editorial standards.
• Experience in the financial or insurance industry is a bonus, but curiosity and the ability to learn fast matter more.

Additional Requirements and Details:

• Travel required up to 10% of the time.
• Ability to work remote with a stable internet connection on an as needed basis
• Located and working from an office location (when required)
• Occasional lifting and/or moving up to 10 pounds.
• Frequent repetitive hand and arm movements required to operate a computer.
• Specific vision abilities required by this job include close vision (working on a computer, etc.).
• Frequent sitting and/or standing.

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.