Sr Creative Writer

Gemological Institute of America

Carlsbad, CA

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JOB DETAILS

SALARY

$78,000–$108,000 Per Year

SKILLS

Advertising, Advertising Creative, Brand Management, Brand Strategy, Brochures, Campaigns, Channel Marketing, Communication Skills, Content Development, Copy Writing, Creative Brief, Creative Writing, Detail Oriented, Digital Video, Ergonomics, Gemology, Industry/Trade Analysis, Maintenance - Electrical, Marketing, Marketing Campaign, Marketing Communications, Marketing/Promotional Messaging, Mentoring, Persuasion Skills, Problem Solving Skills, Project/Program Management, Proofreading, Scripting (Scripting Languages), Search Engine Optimization (SEO), Social Media, Social Media Marketing, Storytelling, Style Guide, Technical Presentation, Time Management, Trademarks, USPS (United States Post Office), Web Design, Web Programming

LOCATION

Carlsbad, CA

POSTED

Today

Senior Creative Writer - We offer a competitive benefits package!

The Company: GIA is the world's foremost authority in gemology. GIA is a global organization with headquarters located in Carlsbad, CA. GIA in Carlsbad boasts a 17-acre ocean view campus that accommodates approximately 800 of its 3,400 total employees worldwide. It offers many competitive health and commuter benefits that promote the well-being of its employees as well as that of the environment.

The Location: This position is located in Carlsbad, California at our corporate headquarters.

Hybrid work schedule. Required to work at least 3 days at Carlsbad, CA office.

What to expect:

We offer competitive medical, dental, vision and matching 401-K plans
Paid vacation, sick and holidays, tuition assistance, commuter benefits

The Environment:

On-site cafe - affordable custom breakfast and lunch meals and Starbucks drinks!
Economic friendly services - electric vehicle charging stations on-site
Ergonomic assessments offered on-site and virtually

Job Overview:

The Sr. Copywriter will develop compelling concepts and persuasive copy across a wide range of marketing channels, including ad campaigns, digital content, video scripts, social media, brochures, product messaging, and experiential activations. In this role, you will translate creative briefs and technical information into fresh, audience-focused ideas that drive engagement and action while maintaining brand consistency. Collaborates closely with designers, developers, producers, media partners, and project teams to deliver media-agnostic concepts that are strategically aligned and flawlessly executed. Working with minimal direction, will confidently adapt tone and style to suit diverse audiences and business needs. A sharp eye for detail and a commitment to proofreading and continuous creative excellence are essential.

Essential Duties & Responsibilities:

Create

• Develop concepts and copy for a range of marketing needs including ad campaigns, brochures and digital advertising, video scripts, social content, product USPs, and experiential activations

• Interpret creative briefs and technical information to develop and produce creative, persuasive concepts through execution

• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action

• Comfortably vary voice, style, and other characteristics demanded by the business unit, channel or target audience

• Collaborate deeply with designers, production and project managers, as well as social media, developers, brand managers; proactively respond to feedback in person and in writing; follow up with creative and account teams throughout the project

• Partner with media vendors, photographers, filmmakers, designers, and/or web developers to come up with ideas and concepts that are media agnostic and on brand/strategy

• Work under minimal direction with project teams or other internal customers to complete work

• Proof read all marketing communication

Lead

• Educate and mentor other writers on outstanding creative copy writing approach and content development tactics

• Be a source of inspiration, positivity and creativity to others

• Lead example and by requiring people's best thinking, extending challenges, debating decisions, and holding people accountable

• Oversee and lead copy for projects in production, working with the team to verbalize ideas, iron out concepts, solve creative issues through words, and nail the copy

• Advise marketing and business leaders on best use of messaging and tactical storytelling aligning with campaign business objectives and value propositions

• Maintain up-to-date knowledge of communication and industry trends

• Educate team on outstanding copywriting approach and content development tactics

Be Rigorously Accurate

• Stay updated on appropriate style guidelines and brand voice for consistency in messaging

• Adhere to our brand style guidelines; ensure accurate trademark usage, grammar, punctuation, etc.; uphold a consistent approach across all marketing materials

• Rigorously review, proof and edit work to deliver the highest-quality deliverables of the copy team to make informed enhancements where necessary

• Other duties as assigned

Job Skills & Abilities:

A strong portfolio showcasing your conceptual thinking and work across multiple formats
(digital, video, social, etc.) is required.
• A keen eye for detail and appreciation of great design
• A high regard for quality and attention to detail
• Experience with SEO concepts and social media marketing
• Proofreading experience and familiarity with standard style guides a plus
• You can craft amazing copy out of thin air, based on briefs, and from drafts written by others.
• An ability to adapt quickly and compromise with others without compromising our voice and integrity.
• Ability to work independently as well as collaboratively in a team environment.
• Ability to clearly communicate concepts through mocks and decks when pitching work to stakeholders and directors.
Ability to work under pressure of tight deadlines and changing priorities

Minimum Qualifications:

Bachelor's degree or equivalent experience in communication, marketing or writing
5+ years of professional copywriting experience in advertising and marketing campaigns

Salary Range: $78-108K

An Equal Opportunity Employer
All employment decisions are made without regard to unlawful considerations of race, sex, religion, national origin, age, disability, or any other legally protected status. Reasonable accommodations are available upon request.

Disclaimer: This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this job description changes the at-will employment relationship existing between the Company and its employees.

About the Company

Gemological Institute of America

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