Sr. Digital Acquisition Marketer

At Harbor Health, we're transforming healthcare in Texas through collaboration and innovation. We're building a new category — a true payvider that integrates care delivery with health plan operations into a model designed around each individual member. If you're ready to make a meaningful impact in a dynamic environment where your contributions are valued, we'd love to have you on the team.

Harbor Health is seeking a strategic, data-driven Sr. Digital Acquisition Marketer to lead the growth channels that bring members and clinic patients into our model. This role owns paid and addressable media strategy across both Individual & Family Plan (IFP) enrollment and commercial clinic volume — connecting audience strategy, media investment, and performance analytics into a seamless path from first touch to first visit. You will play a key role in scaling existing markets (Austin) and accelerating entry into new ones (San Antonio, Dallas, El Paso).

This is a high-visibility, cross-functional role that sits at the intersection of brand, product, analytics, and operations — and is directly accountable for measurable growth outcomes. The ideal candidate is a hands-on performance marketer ready to step into broader strategic ownership.

• Lead acquisition strategy for both IFP membership growth and commercial clinic consumer acquisition across all Harbor markets
• Develop market-specific growth plans in partnership with Growth and Operations — balancing scale/efficiency in Austin with market entry acceleration in San Antonio, Dallas, and El Paso
• Align media investment to service area dynamics, network strength, and clinic capacity

• Own strategy, execution, and investment management across paid and addressable channels — programmatic, paid social, search, direct partnerships, and emerging platforms (retail media networks, healthcare marketplaces, streaming/CTV, audio)
• Balance efficient IFP member acquisition with high-intent clinic demand generation
• Leverage platform and publisher partnerships to unlock premium inventory and competitive advantage

• Lead the organization's organic search strategy including keyword planning, on-page optimization, and content alignment
• Align paid and organic search efforts to optimize overall digital spend and maintain a cohesive search presence

• Build audience-first strategies grounded in behaviors, intent signals, and health needs
• Develop condition-based acquisition journeys aligned to local care availability and provider strengths
• Partner with analytics and product teams to refine targeting using first-party data and market insights

• Continuously optimize across audience, channel mix, creative, and landing experience; establish and scale test-and-learn frameworks
• Define, track, and report on website and campaign KPIs (traffic, rankings, conversion rates, cost-per-acquisition)
• Own budget allocation across markets, channels, and growth objectives; maintain pacing, forecasting, and ROI accountability
• Dynamically shift investment based on market performance, enrollment cycles, and clinic utilization

• Monitor and analyze online reviews and ratings across platforms (e.g., Google Business Profile, Press Ganey)
• Maintain accuracy and optimization of digital profiles including review management workflows, response templates, and reputation reporting
• Partner with operations and product to identify trends in member feedback and drive continuous improvement

• Partner closely with Marketing (brand, campaigns, content), Product (digital experience and conversion flows), Analytics (measurement and insights), and Operations (clinic growth and capacity planning)
• Ensure demand generation aligns with clinic throughput and growth goals across all markets

• 3+ years of experience in performance marketing, growth marketing, or digital media — with demonstrated acquisition outcomes tied to real-world conversion (enrollments, appointments, transactions)
• Deep hands-on experience with DSPs (DV360, The Trade Desk), paid social, and paid search platforms
• Experience building integrated acquisition strategies across programmatic and direct channels
• Strong understanding of audience targeting strategies — first-party, contextual, and modeled audiences
• Proven ability to manage budgets across multiple markets and objectives with pacing and forecasting accountability
• Strong analytical mindset; ability to translate performance data into clear investment decisions
• Excellent communication, presentation, and cross-functional collaboration skills
• Advanced proficiency in Excel and analytical/reporting tools

• Experience operating across multiple geographic markets with varying levels of maturity
• Background in health plan or health-tech environments; IFP/ACA enrollment cycle experience strongly preferred
• Familiarity with payvider models, value-based care, or ACA individual market dynamics
• Experience with emerging channels including CTV/streaming, retail media networks, and healthcare marketplaces
• Knowledge of SEO strategy, on-page optimization, and search performance measurement
• Bilingual English/Spanish preferred, given Harbor's Texas market demographics and member population

• Opportunity to shape Harbor's member acquisition strategy and define how a payvider grows across Texas
• Collaborative and dynamic work environment
• An organization made up of people who are passionate about changing the healthcare landscape
• Competitive salary and benefits package
• Professional development and growth opportunities
• A transparent and unique culture

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