Sr. Digital Marketing Manager, Ecommerce & Online Platforms

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com not only makes a significant impact on the real estate industry at large but for consumers navigating the biggest purchase they will make in their life by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Were looking for an experienced and results-driven Sr. Digital Marketing Manager to join our Client Marketing team. This role is focused on driving demand generation, sales growth, and client engagement through our Pro app and dashboard, ecommerce online store, merchandising website, AI-powered content strategy, and online chat platform. As a Digital Marketing Manager, youll lead efforts to plan and implement data-driven marketing strategies across these key platforms. Youll collaborate with cross-functional teams, including creative services, platform developers, enterprise systems, product sales, and customer service, to optimize user experiences and deliver measurable business results.

Responsibilities:

• Strategic Planning & Execution
• Develop and implement comprehensive digital marketing strategies to drive demand generation and sales for the ecommerce online store, merchandising website, and online chat platform.
• Focus on improving customer acquisition, retention, and conversion across these platforms.
• Cross-functional Collaboration
• Mobilize and lead cross-functional teams, including design, content, data analytics, engineering, and sales, to ensure successful execution of marketing initiatives and optimization efforts.
• Maintain clear communication channels and align teams around shared goals.
• Testing Iteration & Optimization
• Lead continuous AB testing and other experimentation to optimize customer engagement, sales, and marketing efforts across platforms.
• Analyze key performance metrics, iterating on strategies to improve results over time.
• Innovation & Growth Initiatives
• Proactively identify new opportunities to innovate in digital marketing.
• Demonstrate a bias for action to test new tactics, tools, and technologies to stay ahead of industry trends.
• Demand Generation & Customer Engagement
• Plan and execute campaigns aimed at generating demand, building brand awareness, and increasing sales.
• Develop personalized, targeted campaigns to engage agents, brokers, lenders, and other real estate professionals.
• Performance Reporting & Analytics
• Provide regular updates on the performance of marketing initiatives.
• Analyze data and leverage insights to drive future strategies and ensure alignment with business objectives.
• AI Utilization
• Leverage AI tools to enhance online platform performance, streamline workflows, and accelerate campaign execution.
• Use generative AI to support content development, personalization, and merchandising optimization across ecommerce website and chat platforms as appropriate.
• Apply AI-driven analytics to surface insights, predict customer behavior, and recommend next-best actions to improve engagement and conversions.
• Continuously evaluate emerging AI technologies and recommend adoption of tools that strengthen Realtor.coms competitive advantage in digital marketing.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You Bring:

• Bachelors degree or equivalent experience
• 8 years of experience in digital marketing, ecommerce marketing, or related fields with a proven track record of driving growth and engagement
• Experience engaging with cross-functional teams and collaborating with multiple stakeholders to implement strategies
• Strong background in online merchandising, ecommerce platforms, and digital sales strategies
• Expertise in demand generation and online conversion strategies
• Strong analytical and data-driven mindset with the ability to interpret performance metrics and adjust strategies accordingly
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., WordPress, Knotch, Optimizely, Tableau, Amplitude, Google Analytics, Salesforce, or similar)
• Deep understanding of ecommerce best practices, website merchandising, and online customer experience optimization

Who You Are:

• Highly innovative with a bias for action and the ability to execute quickly while adapting to change
• Strong problem-solving skills with the ability to think strategically while remaining focused on tactical execution
• Excellent communication and leadership skills with the ability to inspire cross-functional teams
• Self-motivated, detail-oriented, and able to handle multiple projects simultaneously in a fast-paced environment
• Excited about joining and in-office team with a bias for collaboration
• Bonus points: Previous experience in real estate SaaS or a similar high-growth tech company, familiarity with online chat platforms and customer engagement tools

How We Reward You:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401k plan with 3.5 company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 11 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

Do the best work of your life at Realtor.com. Here, youll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And youll find your way home too. At Realtor.com, youll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, well provide you with a warm, welcoming, and inclusive culture, intellectual challenges, and the development opportunities you need to grow. Diversity is important to us; Realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity, and/or expression, marital status, status as a disabled veteran, and/or veteran of the Vietnam Era, or any other characteristic protected by federal, state, or local law. In addition, Realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.