Sr. Digital Marketing Specialist, eCommerce Product Enablement

Sr. Digital Marketing Specialist, eCommerce Product Enablement

Work Mode: Onsite

Location: Onsite, 4 days per week – Kohler, WI

Opportunity

The Sr. Digital Marketing Specialist – eCommerce Product Enablement drives excellence in how Kohler brings products to market across the entire digital shelf spanning Kohler-owned sites, retailer sites, and marketplace platforms.

This role leads the operational backbone of digital product readiness, availability, and fulfillment ensuring every product is accurate, enabled, in stock, and ready to transact wherever customers shop.  They play a pivotal role in accelerating new product launches, increasing direct fulfillment capabilities, and enabling emerging connected commerce experiences such as social selling, CostcoNext, and agentic-assisted sales.

By improving processes, alignment, and visibility, this role helps Kohler strengthen both speed to market and long-term digital scalability.

Primary Responsibilities

New Product Launch Efficiency & Speed-to-Market

• Lead cross-functional coordination for new product launches (NPLs) across owned, retailer, and marketplace digital channels.
• Develop and operationalize standardized launch frameworks that ensure complete, accurate, and on-time product activation across the digital shelf.
• Improve collaboration between Product Management, Category, Supply Chain, Channel Marketing, and Digital Merchandising to eliminate friction and rework.
• Create readiness dashboards and launch scorecards tracking timing, content accuracy, and digital activation status.
• Implement process improvements and automation that shorten launch cycle times and increase launch success rates.

Product Availability, Direct Fulfillment & Inventory Optimization

• Partner with Category Management and Supply Chain to increase direct fulfillment capabilities (1P and 3P models) for eCommerce-eligible SKUs.
• Identify, scope, and execute opportunities to expand Kohler’s direct-to-consumer and drop-ship programs across retailer and marketplace ecosystems.
• Monitor and optimize in-stock rates for key digital SKUs, ensuring alignment between sales priorities, promotional plans, and inventory positioning.
• Support digital inventory visibility tools that connect product readiness with demand forecasting and fulfillment planning.

Connected Commerce Enablement

• Collaborate with internal and external teams to activate new eCommerce capabilities that connect channels and customers, including social selling, CostcoNext, and agentic/AI-enabled selling models.
• Support testing and rollout of new digital transaction paths that extend Kohler’s presence into emerging digital ecosystems.
• Partner with IT, Channel Marketing, and Retail teams to integrate fulfillment, content, and data workflows supporting connected commerce growth.
• Document and share best practices to scale new capability pilots into sustainable, repeatable programs.

Cross-Functional Collaboration & Process Leadership

• Lead alignment sessions and readiness reviews across Marketing, Sales, Supply Chain, and Operations to ensure launch readiness and fulfillment visibility.
• Build clear governance and ownership for product data, imagery, pricing, and readiness milestones.
• Partner with the Digital Shelf Analytics and AI Enablement teams to establish proactive tracking and predictive readiness insights.
• Serve as a catalyst for continuous improvement—identifying root causes of inefficiency and implementing corrective actions.

Reporting, Insights & Continuous Improvement

• Develop and maintain dashboards tracking:
  • New product launch on-time rate and setup accuracy
  • SKU readiness and data completeness
  • In-stock rates across retail and marketplace platforms
  • Direct-fulfillment adoption and revenue contribution
• Report results monthly to leadership with actionable insights and recommendations to improve execution speed and reliability.
• Use analytics to forecast demand, prioritize high-impact products, and support data-driven decision making.

Skills/Requirements

• Bachelor’s degree in Marketing, Business, Supply Chain, or related field.
• 5+ years of experience in eCommerce operations, digital merchandising, or channel enablement for a multi-channel manufacturer or retailer (will consider combination of Co-Op or Internship experience with post-graduate, professional experience).
• Strong understanding of fulfillment models, product lifecycle management, and new product setup processes.
• Proven track record of improving cross-functional efficiency and reducing time-to-market.
• Experience working with PIM/Syndication systems (Salsify, Syndigo, etc.), analytics tools (Power BI, Tableau).
• Excellent collaboration, communication, and problem-solving skills in a matrixed environment.

 

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Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact

kohlerjobs@kohler.com

.  Kohler Co. is an equal opportunity/affirmative action employer. 

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