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Sr Director AMS Marketing
The Senior Director, Global AMS Marketing is responsible for setting and executing the global marketing strategy for Brink's ATM Managed Services (AMS) business. This role defines how Brink's end‑to‑end AMS capabilities are positioned, marketed, and commercialized across regions, customer segments, and channels worldwide.
This is a strategic, commercially oriented marketing leadership role that sits closely aligned with sales, product, and operations. The role translates Brink's global AMS strategy into clear value propositions, differentiated messaging, and scalable go‑to‑market frameworks that support growth across mature and emerging markets.
The Senior Director serves as a key thought partner to the EVP, Global AMS and regional AMS leaders, ensuring that Brink's operational scale, reliability, security, and integrated service model are clearly understood by customers and converted into measurable commercial impact.
Key Responsibilities
Global Marketing Strategy & Positioning
Own and continuously refine the global marketing strategy for Brink's ATM Managed Services business, aligned to overall AMS growth priorities and financial objectives.
Define and maintain clear, differentiated global positioning and value propositions for Brink's end‑to‑end AMS offering, including deployment, monitoring, forecasting, processing, maintenance, and lifecycle management.
Ensure global consistency in how AMS capabilities are articulated, while enabling appropriate regional customization for local market needs.
Go‑to‑Market & Commercial Enablement
Develop scalable global go‑to‑market frameworks that support new customer acquisition, renewals, expansions, and solution adoption across regions.
Partner closely with global and regional AMS sales leaders to enable pipeline growth through solution narratives, pitch materials, proposals, and customer‑specific value messaging.
Provide strategic marketing support for large, complex, multi‑country AMS pursuits and key global accounts.
Product & Solution Marketing
Serve as the global marketing lead for ATM solutions, translating complex operational, technology, and delivery capabilities into clear, customer‑centric messaging.
Partner with global product, technology, and operations teams to support launches of new AMS capabilities, service enhancements, and bundled solutions.
Own the global solution messaging architecture and ensure alignment across sales tools, customer communications, and digital channels.
Market Insight & Competitive Intelligence
Lead global market insight and competitive intelligence efforts across the AMS landscape, including banks, credit unions, retailers, independent ATM deployers, and fintech/payment providers.
Translate insights into actionable positioning, segmentation strategies, and differentiated messaging by region and customer type.
Equip sales and leadership teams with a clear understanding of competitive dynamics and Brink's points of differentiation.
Demand Generation & Thought Leadership
Design and oversee global demand generation and thought‑leadership initiatives that reinforce Brink's leadership in ATM managed services.
Partner with global marketing function to execute integrated campaigns, industry events, and executive‑level customer engagements.
Support Brink's external presence in the ATM, payments, and financial infrastructure ecosystem through targeted content and industry visibility.
Cross‑Functional & Global Leadership
Act as a trusted advisor to the AMS leadership team on market trends, customer needs, and growth opportunities.
Collaborate across regions and functions in a highly matrixed environment, influencing without direct authority.
Ensure alignment between global strategy and regional execution while maintaining accountability for outcomes.
How We Lead at Brink's
At Brink's, leadership is defined by how we work, not by our title. Our leadership model guides how we lead, collaborate and grow:
Take Ownership: Deliver results with excellence and hold yourself accountable.
Collaborate Boldly: Partner across teams and regions to solve complex challenges.
Stay Curious: Continuously seek opportunities to learn, improve, and innovate.
Deliver with Integrity: Build trust by prioritizing safety, security, and ethical decision-making.
Preferred Qualifications:
12+ years of progressive experience in B2B marketing, ideally within managed services, financial services, payments, fintech, or infrastructure‑based industries.
Bachelor's Degree in related field required.
Demonstrated success leading global go‑to‑market, solution marketing, and commercial enablement efforts.
Strong commercial orientation with proven experience partnering closely with senior sales and business leaders.
Ability to translate complex, operationally intensive offerings into compelling, customer‑focused value propositions.
Experience operating effectively in a global, matrixed organization with regional leaders and diverse markets.
Additional Requirements:
Willingness to travel domestically and internationally as needed to support investor engagement.
Ability to operate effectively in a fast‑paced, highly visible environment with multiple stakeholders.
High integrity, sound judgment, and discretion in handling sensitive and material non‑public information.
Comfort working across global time zones and with diverse cultures.
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Your future is here today.
At Brink's, we provide a supportive and challenging work environment, diverse job opportunities and the chance to make a difference. We invest in you, develop your talents and help you maximize your potential. If you're ready to play a vital role in a growing, Fortune 1000® company recognized for service excellence, you've come to the right place.
Who We Are
As a world leading provider of secure transportation and cash management services, Brink's has been transporting cash and valuables since 1859. We are a full-service provider of secure logistics solutions utilizing our advanced technology, equipment and communications systems to provide end-to-end cash management.
Brink's, Incorporated specializes in worldwide security transportation and cash logistics as one of two core businesses of The Brink's Company (NYSE: BCO), a global leader in security services. Brink's U.S., a division of Brink's, Incorporated, is the largest provider of armored transportation services in the United States, encompassing 9,361 U.S. Employees, 150 vaults, 250 branches and 2,333 armored vehicles.
Brink's Company Culture
At Brink's, teamwork is not just a concept; it's our way of doing business. We rely on each other to achieve our common goals and together, we celebrate our accomplishments. We're united in our efforts to advance Brink's market leadership and to cultivate the values for which Brink's is known.
Why Brink's?
We're different.
The Brink's difference is simple. At Brink's we constantly invest in new technologies and industry alliances that redefine the way we do business. Brink's continually develops stringent performance measures to promote constant improvement and unwavering commitment to excellence. Our integrity is second to none.
Our People
At Brink's, we believe our people are the difference. As a leading service organization, we demand a lot from our employees - integrity, dedication, and an unwavering commitment to service excellence.
In return, we're committed to recognizing and rewarding outstanding performance, and to fostering the success for our employees and our organization through career advancement opportunities, life-long learning programs, and a diverse culture worldwide.
Our Commitment to Diversity
Brink's fosters and sustains a culture in which employees feel welcomed and valued for their individual differences. We are committed to attracting and retaining a workforce representative of our audiences, and we nurture a culture of inclusiveness through our vision, our business strategies, our corporate behavior and our relationships with customers, suppliers, employees, shareholders and our communities.
Our Heritage
Brink's has grown from its humble beginnings in 1859 as a cartage business on the streets of Chicago to one of the world's leading companies. We leverage our resources and industry advances to maintain our status as a pioneer of innovation. Brink's provides secure logistics solutions to banks, retailers and other commercial enterprises through our network and advanced technologies.
Our Benefits
Brink's is committed to providing a compensation package that includes base compensation, variable compensation and benefits. We are proud of our comprehensive compensation program and review it regularly to ensure it reflects the diverse and changing needs of our employees. Designed to help employees make the most of their experience with Brink's, we offer a progressive benefits program.
Our Success
Our progressive culture and dedicated and determined team lead to our continuous success as a worldwide secure logistics and cash management organization. Learn more about employment opportunities at Brink's by visiting brinksinc.com/careers. Brink's is an Affirmative Action and Equal Opportunity Employer M/F/D/V.