Iteris is seeking a Sr. Director, Analytics & SaaS Sales to lead the growth, adoption, and commercialization of our ClearGuide and ClearData platforms. This is a strategic GTM leadership role responsible for transforming our analytics and data solutions into a scalable, predictable SaaS revenue engine. The Sr. Director will own revenue outcomes, define and execute the go-to-market strategy, and build and lead a specialized sales team focused on driving adoption across:
Public sector agencies (DOTs, cities, traffic operations and planning teams)Engineering and consulting firmsPrivate sector data consumers (insurance, ISVs, enterprise analytics buyers)
This role operates as an overlay to the core sales organization, partnering closely with Public Sector Sales, Marketing, Product, and Customer Success to drive disciplined growth, expansion, and long-term customer value.
Candidates located within commuting distance will be expected to be onsite four days per week at our Irvine, CA office. Those residing outside the area will be eligible for a remote role.
What you will be doing:
Own global revenue targets for ClearGuide and ClearData, including ARR growth, expansion, and retentionDefine and execute the SaaS growth strategy in partnership with executive leadershipDrive forecasting rigor, pipeline visibility, and deal inspection cadenceEstablish and track attach, expansion, and adoption targets across strategic accountsBuild and lead a team of SaaS Sales Specialists focused on analytics and data solutionsOperate as an overlay team, enabling and supporting Public Sector Sales on complex opportunitiesCoach the team on discovery, value-based selling, trials, ROI articulation, and multi-stakeholder engagementEstablish a performance culture aligned to pipeline generation, conversion, and recurring revenue growthDefine customer segmentation and sales plays across: Agencies (operations, planning, safety), Consultants and engineering firms, Private sector databuyers (insurance, ISVs, enterprise analytics teams)Determine when and how ClearGuide and ClearData are introduced across the customer lifecyclePartner with Marketing to drive demand generation and thought leadership in traffic analyticsCollaborate with Product to ensure roadmap alignment with monetization, packaging, and market needsEstablish and scale SaaS-specific forecasting and reporting processesDrive pipeline discipline, CRM hygiene, and repeatable sales execution standardsTrack and manage key SaaS metrics including: ARR growth, Expansion and retention, Attach rates, Pipeline coverage and conversion, CAC efficiencyClearGuide and ClearData deliver consistent, forecastable ARR growthA repeatable SaaS sales motion is established across all target segmentsMeasurable penetration and expansion within top agency and consultant accountsIncreased software attach across the installed hardware baseClear visibility into pipeline, performance, and P&L contributionA high-performing team operating with discipline, accountability, and cross-functional alignment
What you need to be successful in this role:
Bachelor's degree preferredOver eight (8) years of experience in B2B SaaS or hardware-enabled SaaS salesProven success building and scaling analytics, data, or application-driven revenue streamsExperience leading teams in complex enterprise and/or public sector environmentsExperience operating in overlay sales modelsStrong executive presence and ability to influence across Sales, Product, and MarketingExperience in transportation, traffic analytics, infrastructure, or smart city markets strongly preferredDemonstrated ability to build repeatable sales processes, forecasting discipline, and pipeline rigor
The anticipated on target earnings for this role are $300,000 to $325,000. This amount includes annual base pay plus quarterly commissions. Actual pay offered may be below or above these amounts, depending on the individual's job-related knowledge, skills, and experience.
#LI-REMOTE#srdirectoranalyticssaassales
| Location | pismo beach, CA (Remote) |
| Salary | $300,000–$325,000 Per Year |
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