Sr Director, Digital Experience & Media

Social & CRM Marketing Manager

Job Type: W2 Contract
Contract Duration:  6 months, Possible extension
Location: Englewood Cliffs, NJ 07632 
Work Arrangement: Fully Onsite, Monday - Friday
Pay Rate: $55.00 - $57.00/hour
Top Skills Required: Social Media, Influencer Marketing, CRM

Role Overview

This role is responsible for managing day-to-day Organic Social, Influencer, and CRM communications across all Home Appliance categories. The position partners closely with internal marketing teams and external agency partners to execute consumer-focused campaigns that drive positive sentiment and traffic to owned digital properties.

Key Responsibilities

• Manage day-to-day Organic Social and CRM communications calendars and execution across Home Appliance categories
• Monitor social trends and apply insights to creative messaging and content strategy
• Optimize CRM campaign performance through data-driven testing, audience segmentation, and data science modeling
• Align creative execution with integrated marketing strategy to deliver fit-for-purpose, consumer-centric content
• Partner with corporate marketing teams and adhere to governance council processes to ensure campaign prioritization and fair share of voice across shared channels
• Manage execution of Social and CRM campaigns via internal tools and agency partners, ensuring clear communication, prompt responses, and on-time delivery

Core Competencies & Skills

• Strategy and business acumen
• Self-starter with a desire to drive positive sentiment and consumer loyalty
• Strong collaboration and communication skills
• Ability to adapt quickly in a fast-paced, results-oriented environment
• Strong planning and organizational skills to manage multiple campaigns and workstreams simultaneously
• Knowledge of social platforms including Instagram, TikTok, YouTube, Pinterest, and Threads
• Knowledge of Social and CRM best practices
• Basic understanding of Adobe Campaign Manager, JIRA/Confluence, and data audience management systems
• High proficiency in Microsoft Office, with emphasis on Excel (quantitative analysis) and PowerPoint (presentations)
• Strong analytical and quantitative skills, including the ability to analyze reports, campaign performance, and synthesize recommendations
• Experience with Sprinklr reporting and community management tools
• Experience managing agency partners and external relationships
• Tableau reporting and analysis (preferred)
• Global experience (preferred, not required)

Detailed Functions

• QA Social, Influencer, and CRM content including trafficking sheets; provide clear feedback and direction on required updates
• Understand key product value propositions, marketing naming conventions, and nuances between product models
• Develop and manage audience segmentation, data science modeling, and campaign audiences within proprietary tools
• Manage agency creative outputs, ensuring alignment to briefs, actionable test plans, accurate URLs and trafficking sheets, and prioritization based on business needs
• Partner with Digital and Brand Experience team members to ensure cohesive messaging and optimal landing experiences for email communications
• Collaborate with IMC and PM teams to provide creative feedback
• Consolidate and clearly communicate stakeholder feedback to agency partners
• Manage social posting and content calendars with agency and internal stakeholders, maintaining backup plans as needed
• Handle influencer product inventory requests and deadlines in alignment with company mandates
• Contribute key activity updates as part of monthly marketing team share outs
• Maintain internal documentation including finance reporting, campaign results, trackers, and marketing calendars; distribute updates to stakeholders as appropriate
• Share Social and Influencer content with internal stakeholders, including paid media teams and retail partners, for potential usage
• Support limited community management, including YouTube playlists and collaborative posts
• Act as a subject matter expert for managed channels
• Partner with global counterparts on content needs and feedback