Sr Director, Digital Experience & Site Merchandising

Compensation: $200,000 - $215,000 / yearDepartment: Digital / eCommerceLocation: Los Angeles HQSKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.The Sr Director, Digital Experience & Site Merchandising will lead and scale the end-to-end digital storefront, driving revenue growth, conversion, and customer engagement across global markets. This role oversees site merchandising, product discovery, campaign and drop strategy, category management, and catalog/content operations through a team of functional leaders.This leader operates at the intersection of commercial strategy, customer experience, and operational execution, translating business priorities into high-performing onsite experiences while ensuring the digital experience reflects and elevates the brand.Key ResponsibilitiesOwn the digital storefront strategy and performance, including revenue, conversion, and customer engagementBalance brand storytelling with commercial performance to deliver elevated customer experienceLead and develop a team of leaders across site merchandising, product discovery, category management, and catalog & content managementDefine and execute global campaign, launch, and drop strategies, ensuring compelling, brand-right onsite experiencesOversee product discovery across navigation, search, and merchandising to optimize the customer journeyDrive category performance through strong trading, assortment presentation, and data-driven decision-makingEnsure scalable, high-quality catalog and content operations, including product data, imagery, and site readinessPartner cross-functionally with Marketing, Product Management, Merchandising, Planning, and Supply Chain to align demand, experience, and inventoryEstablish global frameworks while enabling effective regional localization and executionSkills, Knowledge and Expertise8-10 years in ecommerce, digital merchandising, or online trading, with experience in a ~$1B+ businessProven track record of driving revenue growth, conversion, and digital performance at scaleExperience leading and developing high-performing teams and leadersDeep expertise in site merchandising, product discovery, and ecommerce operationsStrong commercial and analytical acumen, with ability to manage complex tradeoffsExperience operating in fast-paced, high-growth environmentsLeadership ProfileLeader of leaders who sets direction and empowers teams to executeStrong cross-functional partner and influencerBalances strategic thinking with hands‑on execution when neededData‑driven, with a strong focus on outcomes and performanceStrong appreciation for brand, design, and delivering an elevated customer experienceBenefits, Culture and PerksBenefits and CultureUp to 100% Company Paid Healthcare (medical, dental, vision)Kind Body Fertility Benefits401(k) savings plan with up to 4% matchUnlimited PTOFull Access to LinkedIn learningEmployee DiscountsPerks (HQ Location)Free weekly catered lunch at HQ – M/T/W/ThDog-Friendly office on a Thursday and FridayFree Swag GiveawaysAnnual Holiday PartyAnnual Summer PartyInvitations to pop-ups and other company eventsComplimentary daily office snacks and beverages#J-18808-Ljbffr