Sr. Director Marketing

Position Summary

The Senior Director of Marketing - Gene Therapy will serve as a key commercial leader responsible for driving the strategy across a portfolio of three commercial gene therapy products, with primary responsibility for sickle cell disease (SCD). This role shapes the brands, accelerates patient access, strengthens treatment center engagement, and ensures durable growth across a dynamic ecosystem of patients, caregivers, providers, payers, advocacy partners, and community stakeholders.

The Senior Director of Marketing will also own field training to ensure consistent messaging aligned to the marketing strategy. This individual will lead cross-functional optimization efforts, support field execution, and serve as a visible ambassador for the company's commitment to transforming outcomes in SCD and rare genetic diseases.

This role partners closely with Sales, Market Access, Patient Services, Medical Affairs, Patient & Community Education, and Regulatory to ensure best in class patient and customer support and brand leadership.

Responsibilities

Marketing

• Own the end-to-end brand strategy for Lyfgenia (Primary Focus) and drive portfolio level storytelling that reinforces the company's leadership in gene therapy and its value to patients, providers, and payers (e.g., disease education, positioning, messaging, value proposition, and competitive differentiation.)
• Develop integrated marketing plans that accelerate appropriate adoption while honoring the history, lived experience, and cultural context of the SCD community.
• Lead development of branded and unbranded campaigns across HCP, patient, caregiver, advocacy, and treatment center audiences including multichannel educational and engagement strategies across patient, HCP, treatment centers, caregiver, and advocacy stakeholders.
• Partner with Field Leadership to strengthen patient pull-through and end-to-end journey support - from treatment consideration through infusion - with messaging, tools, and strategic guidance, ensuring alignment and high-quality customer engagement.
• Serve as marketing lead for real-world insights generation, post-launch optimization, and strategic response to emerging data and competitive shifts.
• Maintain consistent operational excellence and rigorous performance tracking across all marketed programs to diagnose brand performance, guide action, and maximize ROI.
• Partner on congress strategy, symposia planning, and strategic KOL engagements for SCD and rare genetic disorders.
• Chair or co-lead cross-functional teams related to brand planning, insight generation, competitive intelligence, and commercialization readiness.

Training

• Own the strategic direction of field force training, including new hire and ongoing initiatives, ensuring the field organization is fully equipped to communicate the science, navigate the treatment journey, and support treatment centers with confidence and clarity.

Required Education, Experience, or Qualifications (or equivalent)

• Required: Bachelor's degree required; MBA or advanced life sciences degree preferred.
• 15+ years in biopharma marketing, including launch or post-launch leadership in rare disease, gene therapy, or cell therapy.
• Experience leading training initiatives.
• Strong understanding of the SCD landscape, patient journey, cultural and historical dynamics, and operational requirements for the delivery of gene therapy.
• Proven ability to build and execute integrated marketing strategies across HCP, patient, and payer audiences.
• Demonstrated leadership in highly agile, cross-functional environments.
• Exceptional communication, strategic thinking, and stakeholder management.

Preferred

• Experience within Sickle Cell Disease, Beta-Thalassemia
• Experience in autologous cell and gene therapy

Key Competencies

• Strong strategic and analytical acumen required to drive sound, data-driven business decisions
• Ability to translate science into customer-driven value
• Cultural competence and authenticity
• Strong influence without authority, including executive-level presence
• Ability to translate strategy into operational plans with discipline
• Genuine Customer and patient empathy
• Team leadership and talent development
• Excellent communication and partnership with internal and external partners