Sr. Director of Growth Marketing

Jobot

Wyoming, MI

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JOB DETAILS

SALARY

$125,000–$155,000 Per Year

SKILLS

Analysis Skills, Artificial Intelligence (AI), Business-to-Business (B2B), Campaigns, Cross-Functional, Customer Acquisition, Customer Relations, Demand Generation, Legal, LinkedIn, Marketing, Marketing Campaign, Product Programs, Sales, Search Engine Optimization (SEO), Startup, Team Player

LOCATION

Wyoming, MI

POSTED

Today

This is not a “marketing manager running campaigns” role.

This Jobot Job is hosted by: Christina Finster
Are you a fit? Easy Apply now by clicking the "Quick Apply" buttonand sending us your resume.
Salary: $125,000 - $155,000 per year

A bit about us:

We’re a fast-moving growth studio helping B2B companies uncover repeatable traction through rapid experimentation, demand generation, and customer acquisition systems.

Our team operates more like a startup lab than a traditional agency. We move in 2-week sprints, test aggressively, learn quickly, and optimize relentlessly. We believe growth comes from market signal — not assumptions, giant strategy decks, or polished campaigns that never convert.

We partner directly with founders, operators, and executive teams to build traction engines that create measurable pipeline growth.

If you love ambiguity, speed, ownership, and experimentation, you’ll fit right in.

Why join us?

Highly collaborative startup-style environment
Direct influence on company and client growth
Fast-moving culture with real autonomy
Work directly with founders and executives
Opportunity to shape systems, strategy, and execution
Flexibility without corporate bureaucracy
Hybrid downtown Grand Rapids office environment
A team that values initiative, experimentation, and execution

This is the kind of role where someone says:

“I found a faster way to test this.”
…and everyone gets excited instead of nervous.

Job Details

We’re looking for a Senior Director of Growth Marketing to lead rapid experimentation and full-funnel growth initiatives across B2B clients and internal initiatives.

This person will own growth experimentation across the entire customer lifecycle — from awareness through acquisition, activation, retention, revenue, and referral.

You’ll help design, launch, analyze, and optimize traction experiments that generate qualified conversations and pipeline momentum.

What You’ll Do
Run rapid 2-week growth experiments across paid, outbound, SEO, partnerships, social, and lifecycle campaigns
Optimize full-funnel customer journeys
Build landing pages and test messaging quickly
Analyze campaign and pipeline performance data
Present learnings and recommendations directly to founders/executives
Develop repeatable growth playbooks and systems
Partner cross-functionally across growth, sales, and product initiatives
Use AI tools to accelerate execution and experimentation
Help identify where traction truly exists before scaling

Ideal Background
10+ years in growth marketing, demand gen, acquisition, or digital marketing
Experience in B2B startup or high-growth environments
Strong demand generation and pipeline ownership mindset
Comfortable running experiments and pivoting quickly
Hands-on experience with tools like: HubSpot, Apollo, LinkedIn Ads, Webflow, Instapage, Unbounce, & Dripify
Strong analytical and systems-thinking mindset
Comfortable client-facing with executives and founders
Founder mentality with high ownership and initiative

Location
Strong preference for candidates near Grand Rapids, MI
Hybrid preferred
Remote possible for exceptional candidates

Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.

_{Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

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About the Company

Jobot

Jobot is on a mission to connect good people with good jobs. By combining AI-powered technology with the expertise of Jobot Pros, our experienced recruiters, we help you find career opportunities that align with your goals and values.

Founded in 2018 and employee-owned since 2024, Jobot is committed to fostering a culture of kindness, respect, innovation, and connection. As an industry leader, we’ve been recognized as a top workplace by Forbes, Fortune, USA Today, and Staffing Industry Analysts (SIA).

Ready to find a good job? Create your profile today at Jobot.com 🤖

COMPANY SIZE

100 to 499 employees

INDUSTRY

Staffing/Employment Agencies

FOUNDED

2018

WEBSITE

http://www.jobot.com

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