Sr. Director of Marketing Planning and Operations

Fairygodboss

Lowell, MA

JOB DETAILS
SALARY
$184,300–$264,950 Per Year
SKILLS
Artificial Intelligence (AI), Automation, Budgeting, Business Processes, CMOS, Cadence, Campaigns, Capacity Allocations, Capacity Management, Change Management, Channel Strategies, Cross-Functional, Customer Relationship Management (CRM), Ecosystems, Establish Priorities, Finance, Financial Analysis, Forecasting, International Marketing, Lead Management, Leadership, Market Segmentation, Marketing, Marketing Plan, Metrics, Operations Planning, Partner Sales, People Management, Performance Analysis, Performance Management, Process Management, Product Marketing, Resource Management, Sales, Strategic Planning, Team Lead/Manager
LOCATION
Lowell, MA
POSTED
3 days ago

Why UKG:At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters-and so do you.About the TeamOur Global Marketing organization is responsible for driving growth, pipeline, and brand impact across markets and segments globally. We operate at the intersection of strategy, data, technology, and go-to-market execution, partnering closely with Sales, Revenue Operations, Finance, and Product.The Marketing Planning & Operations team serves as the operational backbone of Marketing setting the planning discipline, performance visibility, governance, and operating rhythm that enables teams to scale efficiently and focus on the highest-impact work. As Marketing evolves toward an AI-first operating model , this team plays a critical role in embedding intelligence, automation, and data-driven decision-making into how we plan, execute, and measure success.About the RoleAs Senior Director of Marketing Planning & Operations , you will be a strategic partner to the CMO and Marketing leadership team, responsible for building and running the operating model that powers a high-performing, modern marketing organization. This role sits at the intersection of strategy, operations, finance, analytics, and go-to-market execution , ensuring Marketing remains aligned to business priorities and delivers measurable impact on pipeline and revenue.Key ResponsibilitiesOwn and evolve Marketing's operating model , defining how the organization plans, prioritizes, and makes decisions in partnership with Marketing leadershipLead global Marketing Planning & Operations , overseeing planning processes, performance management, and reporting across regions and functionsDrive annual and quarterly planning , including OKRs, budget allocation, capacity planning, and resource alignment to ensure focus on the highest-impact initiativesEstablish and run a strong operating cadence , including QBRs, forecasting, executive reviews, and performance readouts — enabling rapid insight-driven course correctionPartner cross-functionally with Sales, RevOps, and Finance to align funnel metrics, forecasting, pipeline visibility, and go-to-market executionEnsure strong measurement frameworks and data governance , providing clear visibility into Marketing's contribution to pipeline, revenue, and efficiency targetsDeliver executive-ready insights , translating complex data into clear recommendations that drive decisions and outcomesLead Marketing's AI transformation governance , including workflow redesign, operating model evolution, adoption enablement, and performance measurementInfluence and evolve the marking technology ecosystem , identifying opportunities to improve scalability, automation, intelligence, and ROIOptimize external partner and agency management , improving efficiency, scalability, and impact while partnering on sourcing and contract decisionsBuild and optimize end-to-end marketing processes , including lead management, campaign execution, and account-based marketingLead and develop a high-performing team , fostering a culture of accountability, innovation, and continuous improvementDrive change management in close partnership with the CMO and senior stakeholders across the organizationAbout YouYou are a strategic, data-driven marketing operations leader who thrives in complexity and knows how to scale modern marketing organizations.What You Bring12+ years of experience in Marketing Operations, Planning, Strategy, or Revenue Operations , with experience leading global teams5+ years leading cross-functional planning, operating cadence, or business review processes in a global or enterprise environment3+ years managing people, programs, or operational functions with accountability for planning, discipline, performance reporting, or operational executionProven success partnering with CMOs and executive teams to drive planning discipline, operating cadence, and performance visibilityExperience shaping or leading AI-enabled marketing transformation , including automation, intelligence, and adoption enablementDeep experience with OKRs, budgeting, forecasting, and resource allocation in a high-growth or enterprise environmentStrong command of marketing analytics, funnel metrics, and revenue attribution , with the ability to translate data into executive insightExpertise in martech ecosystems and operating models (CRM, MAP, analytics, data platforms)Demonstrated ability to lead cross-functional alignment across Marketing, Sales, RevOps, and FinanceStrong people leadership skills with a track record of building, developing, and scaling high-performing teamsExecutive presence, change-management capability, and the ability to influence without authorityBenefitsThe pay range for this position is $184,300 to $264,950. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG's benefits and rewards at UKG Benefits.UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.UKG participates in E-Verify.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.#J-18808-Ljbffr

About the Company

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Fairygodboss