GoTo Foods is a multi-brand restaurant platform operating seven iconic brands: Moe's Southwest Grill, McAlister's Deli, Auntie Anne's, Cinnabon, Jamba, Schlotzsky's, and Carvel. Collectively, the portfolio spans approximately 6,000 franchise locations across the United States. GoTo Foods is a Roark Capital portfolio company.
Today, there is no dedicated SEO function, no organic search strategy, and no leadership accountable for organic discovery across any of the seven brands. This role exists to build that capability from the ground up. The Senior Director of SEO & Organic Traffic Growth will own the entire organic discovery strategy across all seven brands and will report directly to the Chief Growth Officer. This is not an optimization role. It is a build-from-zero mandate with the full endorsement of the Executive Leadership Team.