Sr. Director, Web, Marketing Technology & Analytics

Cultural Experiences Abroad

Phoenix, AZ

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JOB DETAILS

SALARY

$165,000–$185,000 Per Year

SKILLS

A/B Testing, Artificial Intelligence (AI), Automation, Automation Systems, Budgeting, Business Skills, Business Strategy, Channel Marketing, Corrective and Preventative Action (CAPA) Systems, Cross-Functional, Data Analysis, Data Cleaning, Demand Generation, Ecosystems, Ergonomics, Higher Education, Information Technology & Information Systems, Internet Technology, Leadership, Marketing, Marketing Automation Software, Marketing Strategy, Nonprofit, Online Marketing, Operational Communications, Performance Analysis, Performance Management, Performance Metrics, Process Flow, Process Improvement, Reporting Dashboards, Requirements Management, Salesforce.com, Software Administration, System Integration (SI), Technical Support, Usability Engineering, User Interface/Experience (UI/UX), Vendor/Supplier Management, Web Analytics, eCommerce, eCommerce (B2X) Marketing

LOCATION

Phoenix, AZ

POSTED

Today

Your Role:

You will lead the strategy, development, and optimization of CEA CAPA's unified digital ecosystem - spanning web, ecommerce, marketing technology, and analytics. Reporting to the Chief Marketing Officer, the Senior Director of Web, Marketing Technology & Analyticsplays a critical leadership role in shaping how students and institutional partners engage with CEA CAPA across every digital touchpoint.

This transformation-focused role will consolidate seven legacy websites into a single scalable platform, modernize ecommerce capabilities, strengthen Salesforce and marketing automation integrations, and build the analytics foundation that drives measurable growth. You will translate business strategy into digital systems, align cross-functional stakeholders, and deliver performance improvements across the enrollment funnel.

What You'll Do:

Lead Web & Ecommerce Transformation

Lead the strategy and delivery of a unified web and ecommerce platform, consolidating seven legacy sites into a scalable, high-performing digital experience.
Define business requirements in partnership with Marketing, Enrollment, Institutional Relations, Product, and Operations.
Establish UX/CX principles that improve discoverability, engagement, application conversion, and partner usability.
Oversee platform selection, governance, and implementation partners.
Ensure ecommerce capabilities support application flows and transactional needs, while driving long-term roadmap execution and continuous optimization post-launch.

Oversee Partner & Student Portals

Define and lead the strategy and roadmap for partner and student portals, ensuring they meet institutional needs and support student readiness.
Integrate portals seamlessly with Salesforce and marketing platforms to optimize communication workflows and operational efficiency.
Continuously monitor performance, usability, and adoption, driving improvements that enhance both institutional and student experience.

Own Marketing Technology & Systems Integration

Lead CEA CAPA's marketing technology ecosystem, ensuring seamless integration across web, ecommerce, Salesforce, marketing automation, and analytics systems.
Partner with Lifecycle Marketing to optimize automation, segmentation, personalization, and AI-enabled engagement.
Establish martech governance, data flows, and scalable processes, while evaluating enhancements and new technologies to support organizational growth.

Drive Data, Analytics & Optimization

Define and own marketing analytics strategy across web, demand generation, lifecycle marketing, and partner enablement.
Partner with Omni Channel Marketing teams to develop dashboards and executive reporting that inform strategic decisions.
Establish KPIs for web, ecommerce, and marketing channels tied to conversion, engagement, and enrollment outcomes.
Ensure clean data flows, reliable reporting, and continuous optimization through experimentation, A/B testing, and UX improvements.

Lead & Align Cross-Functionally

Lead and develop a high-performing team across web, analytics, and marketing technology.
Act as a strategic bridge across Marketing, IT, Enrollment, Operations, and external partners, establishing clear operating rhythms.
Manage vendors, agencies, and budgets to ensure disciplined investment aligned with business priorities.

Base Salary: $165,000-$185,000

This position is eligible for remote work within the continental United States or based out of our Phoenix, AZ office.

What Makes a Great Candidate:

Bachelor's degree in Marketing, Business, Information Systems, or related field.
10+ years of progressive experience leading web strategy, digital transformation, or marketing technology initiatives.
Proven experience building or significantly redesigning large-scale web and ecommerce platforms.
Strong understanding of UX/CX principles and digital journey design.
Experience integrating web platforms with Salesforce and marketing automation systems.
Demonstrated ability to translate business requirements into technical execution.
Experience leading cross-functional transformation initiatives.

What Sets You Apart:

Experience consolidating multiple websites or brands into a unified platform.
Experience in higher education, nonprofit, or mission-driven organizations.
Familiarity with AI-enabled personalization and automation tools.
Experience managing enterprise-level martech ecosystems.
Experience operating in growth-oriented or PE-backed environments

We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.

Who We Are:

CEA CAPA is a premier provider of transformative international education experiences, committed to empowering students to become thoughtful and thriving leaders through living and learning abroad. With a presence in 62 cities across 22 countries in Europe, Latin America, Asia, and Australia, we offer comprehensive study abroad and career readiness programs that integrate academic excellence and cultural immersion. Our global footprint includes 11 international study centers, and we proudly support over 10,000 students annually in partnership with more than 375 U.S. universities and over 50 international institutions. CEA CAPA is in a dynamic phase of growth and is powered by a global team of nearly 700 professionals who are deeply mission-driven and committed to creating inclusive, supportive and enriching environments that help students grow academically, personally and professionally.

Why You'll Love CEA CAPA:

Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, andergonomic workspaces.
Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time-because balance matters.
Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events-because caring for your loved ones matters.
Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts-exact activities vary by team.

Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.

About the Company

Cultural Experiences Abroad

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