Position Information
Hiring Department: Marketing and Communications
Reports To: Assistant Director of Editorial and Digital Content
Job Location: El Paso, Texas (On Site)
Posting End Date: Open until filled. This posting may close once a sufficient number of qualified applications have been received.
Hours: 40 hours per week, standard Monday- Friday 8:00am- 5:00pm. Flexibility is required on evenings and weekends.
FLSA status: Exempt
Earliest Start Date: As soon as possible.
Salary: Commensurate with education and experience.
Required Application Materials:
Position Summary
The Sr. Editorial Specialist is a key member of UTEP's marketing editorial team, responsible for crafting compelling, authentic content that tells the stories of UTEP. This role focuses on producing high-quality written materials across multiple channels to support undergraduate student recruitment and broader university marketing goals. The position emphasizes storytelling that is genuine, engaging, and persuasive. The Sr. Editorial Specialist reports to the Assistant Director of Editorial Services.
Write and edit a wide range of marketing materials, including recruitment emails and nurture campaigns, website content, landing pages, viewbooks, brochures, blog posts/articles, social media captions, video scripts, paid advertising copy and other collateral.
Lead the development of content for major recruitment campaigns and initiatives from concept to final copy.
Conduct interviews with students, alumni, and faculty to gather authentic stories and translate them into compelling marketing narratives.
Mentor junior writers and provide constructive feedback to elevate the overall quality of the team's written output.
Collaborate with other members of the Marketing and Communications team to ensure content aligns with visual design, strategy and campaign objectives.
Help shape the editorial calendar and contribute to content strategy planning.
Contribute to the ongoing development and refinement of UTEP's marketing brand voice and style guide.
Ensure all content maintains an authentic, storytelling-focused tone that resonates with prospective students and families. Ensuring that all content is consistent with UTEPs policies and guidebook.
Contribute to University Publications, including our research and alumni magazine.
Provide editorial support to UTEP Press.
Knowledge of all Microsoft Office software and able to learn and use institutional software systems.
Complies with all State and University policies.
Other duties may be assigned.
Performance Metrics:
Quality and impact of written content as evaluated by leadership and stakeholder feedback.
Timeliness and successful delivery of content for campaigns and deadlines.
Effectiveness of mentoring and contributions to team writing standards.
Ability to produce authentic, engaging stories that support recruitment goals.
Not Acceptable: Content that requires excessive revisions due to poor quality, misses deadlines repeatedly, or deviates significantly from brand voice.
Exceptional writing and editing skills with a proven ability to craft authentic, story-driven content.
Strong storytelling ability - capable of turning interviews and information into emotionally resonant narratives.
Versatility in writing for multiple formats and channels (long-form, short-form, persuasive, conversational).
Excellent interpersonal skills for interviewing and collaborating with diverse stakeholders.
Ability to mentor and provide constructive feedback.
Strong attention to detail and commitment to editorial excellence.
Understanding of recruitment marketing principles and higher education audiences.
Supervisory Responsibilities: No supervisory responsibilities.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Required Qualifications:
Education: Bachelor's degree in English, Journalism, Marketing, Communications, or a related field required.
and
Experience: 5+ years of professional experience in marketing writing, content creation, or editorial roles.
Agency or fast-paced in-house marketing team experience highly valued.
Commitment to UTEP's mission and values.
Preferred Qualifications:
Demonstrated experience in higher education or enrollment/recruitment marketing strongly preferred.
Spanish language writing proficiency preferred.
Why Pick UTEP
The University of Texas at El Paso (UTEP) is a comprehensive public research university that is increasing access to excellent higher education. We advance discovery of public value and positively impact the health, culture, education, and economy of the community we serve.
UTEP is America's leading Hispanic-serving university. Located at the westernmost tip of Texas, where three states and two countries converge along the Rio Grande, 84% of our 26,000 students are Hispanic, and half are the first in their families to go to college. UTEP offers 170 bachelor's, master's and doctoral degree programs at the only open-access, top-tier research university in America.
This is an especially exciting time to join UTEP as it advances the goals of its 2030 Strategic Plan. Built around the institution's core strengths-its location, its people, its supportive culture, and its community partnerships-the plan lays out a bold vision for the next decade, aimed at maximizing the University's regional impact and national stature.
Miner Perks and Benefits
What UTEP Offers:
Disclaimer: Eligibility for perks and benefits may vary based on part-time or full-time employment.
Additional Information
Note: To the extent that this position involves research, work, or access to critical infrastructure as referenced in Executive Order GA-48, being hired for and continuing to be employed in this position requires the ability to maintain the security or integrity of the infrastructure.
The primary accountabilities are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or some of the primary accountabilities listed. Specific tasks or responsibilities will be documented in the incumbents' performance objectives as outlined by the incumbents' immediate supervisor or manager. This position is security-sensitive and subject to Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. A valid driver's license issued by the State where the applicant resides and insurability as defined in UTS 157 may be required to perform the positions essential functions.
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee must frequently stand and walk. The employee must regularly sit; use hands to feel; reach with hands and arms; and talk or hear. The employee must lift and move up to 50 pounds.
The noise level for this work environment is usually moderate.
In keeping with its access, excellence, and impact mission, The University of Texas at El Paso is committed to a learning and working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract faculty and staff who share our commitment.
The University of Texas at El Paso is an Equal Opportunity Employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, sexual orientation, or gender identity in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee's or prospective employee's right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972. Inquiries-including the filing of a Formal Complaint or reporting an incident-about the application of Title IX may be referred to the Title IX Coordinator, who can be reached by phone at (915) 747-8358, by email at titleix@utep.edu, or by mail at 500 W. University Ave., El Paso, TX, Kelly Hall, Room 223C.
For accommodation information for employees and applicants with disabilities, please contact UTEPs Equal Opportunity Office at eoaa@utep.edu.