Sr. Email & Lifecycle Marketing Specialist

Description

Rankings.io is a legal marketing agency for elite firms. We are the award-winning team that markets Rankings.io to potential clients. This role builds a lifecycle email engine from the ground up. You'll turn communication with the country's leading legal firms into a steady, measurable source of booked sales calls.

You will have total narrative ownership of the customer journey, including copywriting, email campaigns, reporting, testing, and optimization across candidate and client journeys, driving engagement and pipeline growth in Hubspot. Strong analytical, communication, and collaborative skills are essential.

The role sits in a lean, fast-moving marketing team, reporting to the Director of Marketing and collaborating with sales, media, events, and content teams.

Responsibilities

• Own the lifecycle email program end to end: strategy, architecture, copy, and results.

• Map and optimize the buyer journey that turns managing partners and legal executives into clients.

• Build multi-stage nurture flows, webinar invite loops, and case study sequences in HubSpot for long, high-consideration sales cycles, and re-engage leads going cold in the database.

• Write the direct-response copy yourself, tailored across practice areas: sequences, subject lines, offers, landing pages.

• Own deliverability and domain reputation, from authentication and subdomain strategy to list hygiene and inbox placement at firms with strict IT filtering.

• Run a continuous A/B testing roadmap and report against booked demos, cost per acquisition, SQLs, and pipeline velocity.

Requirements

• A portfolio of direct-response B2B email copy you wrote, which we will read closely

• 3+ years building and running B2B email marketing and automation programs

• Hands-on experience in HubSpot or a comparable enterprise automation platform, building workflows yourself rather than requesting them

• Working command of email deliverability: authentication, list hygiene, sender reputation, and CAN-SPAM

• Fluency with segmentation, behavioral triggers, and A/B testing

• Excellent written English and full overlap with US business hours
  

Preferred

• Legal marketing, or another high-consideration, high-ticket service category

• A feel for how personal injury firms actually make money: cost per signed case, intake conversion, referral relationships

• Marketo, Salesforce, or ActiveCampaign alongside HubSpot

• LinkedIn automation or SMS as part of a coordinated sequence

• AI already woven into how you work day to day

Benefits

• Starting Salary of $85,000

• Fully Remote

• Unlimited PTO

• $100 Wellness Reimbursement Program

• Quarterly training stipend for Professional Development

• 401(k) with 3% Employer match (Safe Harbor)

• 100% Employer-Paid Health Insurance (For Employee)

What to Expect in the Interview Process

1. Human Resume Review: Your resume will be reviewed by our Talent Acquisition team.

2. One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.

3. Skills Assessment: A short email writing and campaign logic exercise. Plan for 60 to 90 minutes. Use AI however you normally would, as long as you can explain your choices.

4. Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Managers for a live Zoom interview to discuss experience, role expectations, and team fit.