Sr Field Marketing Manager, Education, Amazon Business

Amazon.com Inc

Seattle, WA

JOB DETAILS
SKILLS
Amazon Web Services (AWS), Business-to-Business (B2B), Campaigns, Channel Marketing, Channel Strategies, Cross-Functional, Field Marketing, Higher Education, Industry/Trade Press, International Business, Marketing, Marketing Plan, Marketing Strategy, Online Marketing, Outbound Marketing, Partner Sales, Problem Solving Skills, Product Marketing, Purchasing/Procurement, Relationship Management, Relationship Marketing, Retail, Revenue/Sales Reporting, Sales, Webinar
LOCATION
Seattle, WA
POSTED
16 days ago

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, we stand at the intersection of tech & retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations thrive. Our goal is to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.

As the Sr. Field Marketing Manager, you will own the strategy and execution of field marketing for Education, which includes K-12 and Higher Education. You will partner closely with Sales and cross-functional Marketing teams to shape how we go to market and deliver integrated, multi-tactic marketing programs that include in-person engagements (e.g. conference, roadshow, summit), webinars, content, and sales enablement.

To be successful in this role, this individual will work seamlessly with senior stakeholders in Amazon Business and pan-Amazon teams such as AWS to align on and implement strategies. We are looking for an individual with broad experience in digital marketing, product marketing, and events. This role requires skills in strategic thinking, relationship building, and problem solving, as well as a willingness to be hands-on with execution. If you're looking to join a dynamic team in a high-impact role, this is a great fit for you.

Key job responsibilities

Key job responsibilities

  • Develop and manage the annual marketing strategy to reach senior Education decision makers and deepen engagement with existing customers
  • Own planning and production for bespoke marketing channels like webinars, hosted events, and sponsorships across trade and association publications
  • Manage relationships across marketing, sales, and product stakeholders, as well as external media agencies and partners
  • Drive robust and detailed measurement and reporting processes

A day in the life

The Sr Field Marketing Manager is the conduit between Sales and broader Marketing teams. They will dive deep with Sales to understand key business priorities, and work hand-in-hand with extended marketing teams such as digital, content, and channel marketing teams to create and then execute an integrated marketing plan that supports those priorities. They will act as the single point of contact for all of Marketing, driving visibility of upcoming initiatives to Sales, and reporting back campaign impact.

About the Company

A

Amazon.com Inc

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles