Sr. Graphic Designer

Senior Graphic Designer

Hybrid | Reynoldsburg/Columbus, OH
Reports to: Senior Art Director

A leading personal care retailer is seeking a Senior Graphic Designer to help reimagine and elevate the future retail experience through innovative, customer-centric design. Reporting directly to the Senior Art Director, this highly visible role will contribute to large-scale brand transformation initiatives, store reinvention projects, and experiential retail concepts that influence how customers engage with the brand in physical environments.

This is a strategic creative role focused on concept development, visual storytelling, environmental graphics, and retail innovation. The ideal candidate brings senior-level conceptual thinking, a strong portfolio of brand-building work, and the ability to develop compelling creative solutions that inspire leadership and drive customer engagement. While an understanding of production processes is beneficial, this is not a production-focused position.

Key Responsibilities

• Develop breakthrough creative concepts that support brand evolution, retail transformation, and customer experience initiatives.
• Partner closely with the Senior Art Director to create innovative visual solutions that reenergize and modernize the brand.
• Generate multiple conceptual directions for campaigns, store experiences, environmental graphics, and experiential marketing programs.
• Create mood boards, inspiration boards, concept presentations, and visual narratives that influence strategic creative direction.
• Design impactful graphics that support store reinvention efforts, customer engagement programs, and large-scale retail environments.
• Translate brand strategy into compelling visual storytelling across physical retail touchpoints.
• Present creative concepts and recommendations to leadership and cross-functional stakeholders.
• Collaborate with Visual Merchandising, Marketing, Store Design, Creative, and Brand teams to ensure cohesive execution of retail experiences.
• Contribute to retail innovation projects, store testing initiatives, and future-state customer experience concepts.
• Maintain a high standard of design excellence while balancing multiple projects in a fast-paced environment.

Qualifications

• 5–8+ years of graphic design, environmental design, experiential design, or retail brand design experience.
• Strong conceptual portfolio demonstrating brand-building, storytelling, and customer experience design.
• Proven ability to develop strategic creative solutions rather than simply execute production requests.
• Advanced proficiency in:
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Strong understanding of typography, composition, branding systems, color theory, and visual communication.
• Experience creating and presenting multiple design directions supported by strategic rationale.
• Background within retail, consumer brands, experiential marketing, environmental graphics, or store design environments preferred.
• Experience developing graphics for large-scale retail environments, installations, wayfinding systems, or experiential spaces is highly desirable.
• Industrial design, environmental design, exhibition design, architectural graphics, or spatial branding experience is a significant plus.
• Exceptional presentation, communication, and stakeholder management skills.
• Ability to influence creative direction through strong visual storytelling and conceptual thinking.
• Highly collaborative, adaptable, and comfortable navigating ambiguity while helping shape future-state creative solutions.

Ideal Backgrounds

Candidates may come from:

• Retail Brand Design
• Environmental Graphic Design
• Experiential Design
• Store Design
• Industrial Design
• Exhibition Design
• Museum or Experiential Space Design
• Agency Creative Teams specializing in Retail or Consumer Brands
• Brand Innovation or Customer Experience Design