Sr. GTM Campaigns Manager

PitchBook Data

Seattle, WA

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JOB DETAILS

SALARY

$112,000–$133,000 Per Year

JOB TYPE

Full-time, Employee

SKILLS

Analysis Skills, Business Support, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Capital Markets, Channel Strategies, Communication Skills, Cross-Functional, Customer Support/Service, Customer/Client Research, Diversity, Employee Assistance Plan, Enterprise Sales, Flexible Spending Accounts, Interpersonal Skills, Market Segmentation, Marketing, Marketing Campaign, Marketing Plan, Matching Gift Programs, Mentoring, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft Word, Operational Audit, Operational Strategy, Performance Analysis, Presentation/Verbal Skills, Problem Solving Skills, Process Improvement, Product Marketing, Product Planning, Revenue Growth, Revenue Planning, Sales, Strategic Planning, Team Player, Time Management, Training Program, Trend Analysis, Tuition Reimbursement, Writing Skills

LOCATION

Seattle, WA

POSTED

30+ days ago

At PitchBook, a Morningstar company, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company.

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.

About the Role:

PitchBook's Marketing team is a world-class B2B growth engine, fueling the company's momentum as the pulse of private capital markets. Operating at the pace of our complex and opportunity-rich industry, we deliver impactful marketing that adapts to shifting market dynamics while bringing clarity, precision, and creativity to every stage of the customer lifecycle. Through an agile blend of Brand, Creative, Content, Go-to-Market, Channel, and Operations strategies, we ensure our work doesn't just inform-it shapes. United by purpose and leveraging a data-driven approach, our team empowers PitchBook to meet the speed of private capital and help customers move forward with conviction

The Senior GTM Campaign Manager designs and executes integrated marketing campaigns to drive acquisition, retention, and revenue growth within PitchBook's core customer segments. This role ensures that external go-to-market activities are unified and aligned to segment-specific product and data roadmaps, market opportunities, and revenue targets. It blends lifecycle marketing practices, account-based marketing principles, and audience insights to deliver campaigns that reflect the priorities and goals of each segment. This role is highly cross-functional and will collaborate closely with commercial business units and marketing functions for campaign launches. The ideal candidate can operate autonomously and fluidly between strategic planning and hands-on execution.

Primary Job Responsibilities:

Partner with commercial GTM teams to identify high-value accounts and co-build strategies that support business and revenue targets across PitchBook's defined commercial segments
Collaborate with Sales, Customer Success, Product Marketing, Customer Insights, and other relevant teams to align on campaign messaging, taking into consideration product or data specific roadmaps, customer needs, and account plans
Partner with marketing stakeholders to develop and execute multi-channel campaigns that reflect the priority goals of each segment
Create strategic segment-oriented campaigns to drive revenue expansion and reduce churn, ensuring value propositions are relevant to the customer journey
Analyze campaign performance by segment to identify trends, opportunities, and areas for optimization
Maintain campaign briefs, workback schedules, and deliverable tracking to ensure smooth and timely execution
Present campaign insights and performance reports to key stakeholders; recommend refinements for continued improvement
Collaborate with peers across GTM Campaigns to ensure consistency and scalability in marketing execution
Support the vision and values of the company through role modeling and encouraging desired behaviors
Participate in various company initiatives and projects as requested

Skills and Qualifications:

5+ years of enterprise B2B marketing experience
Background in all areas of go-to-market campaigns: campaign planning, lifecycle marketing, account-based marketing, integrated marketing campaigns, marketing operations, and marketing analytics
Experience working cross-functionally across commercial and marketing teams to design and execute on targeted acquisition, retention, and growth marketing campaigns
Skilled at navigating and understanding enterprise sales motions across a variety of customer types
Passionate about understanding PitchBook's varied customers and providing them with great experiences while impacting the business
Self-starter attitude who can work independently as needed and is empathetic, positive, and motivated to improve processes to more successfully deliver complex work
Solid analytical foundation. A data-driven approach to this work is expected and helps enable innovation and creativity
Expert communicator with excellent verbal, written, visual/presentation, and interpersonal communication skills
Ability to thrive, and be agile within, in a fast-paced environment within a high-growth company
Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily
Must be authorized to work in the United States without the need for visa sponsorship now or in the future

Benefits + Compensation at PitchBook:

Physical Health

Comprehensive health benefits
Additional medical wellness incentives
STD, LTD, AD&D, and life insurance

Emotional Health

Paid sabbatical program after four years
Paid family and paternity leave
Annual educational stipend
Ability to apply for tuition reimbursement
CFA exam stipend
Robust training programs on industry and soft skills
Employee assistance program
Generous allotment of vacation days, sick days, and volunteer days

Social Health

Matching gifts program
Employee resource groups
Subsidized emergency childcare
Dependent Care FSA
Company-wide events
Employee referral bonus program
Quarterly team building events

Financial Health

401k match
Shared ownership employee stock program
Monthly transportation stipend

*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

Compensation

Annual base salary: $112,000-$133,000
Target annual bonus percentage: 10%

Working Conditions:

At the heart of our company is a belief in the power of in-person collaboration. Being together in the office fuels our creativity, strengthens our connections, and drives the innovation that sets us apart. Our culture is built on spontaneous moments-those hallway conversations, whiteboard brainstorms, and shared celebrations in each of our global offices-that simply can't be replicated remotely. This role is expected to be in the office 5 days a week.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

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PitchBook appreciates and respects diversity, and as such, we are an equal opportunity employer.

About the Company

PitchBook Data

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