Sr GTM Specialist - NA, Sales GTM (SGTM)

Amazon Advertising is dedicated to driving measurable outcomes for advertisers, agencies, and entrepreneurs. Our ad solutions-including sponsored, display, video, and custom ads-leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you've come to the right place.

The Sales GTM organization are the voice of the customer and the field back to the Ads Product orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solutions. This is a globally focused team that is responsible for owning interactions with each Product org, producing a stack-ranked set of Global Sales priorities, and influencing requirements, roadmap decisions and trade-offs. They also develop and implement global GTM strategies and sales plays, both for existing capabilities and new ones (e.g. betas, launches) in order to drive adoption and advertiser maturity.

This role will be responsible for:

• Articulating the voice of the customer and Sales back to the global Ads Product organization, to define product development priorities that help to set global and regional direction for Ad Sales go-to-market.
• Collaborating regularly with Product and regional sales teams in order to influence roadmap decisions. Codify final roadmaps via adjusted WW playbooks that enable regional and local scaled delivery.
• Modifying and implementing WW GTM strategies and sales plays for their covered region/category, both for existing capabilities and new ones (e.g. betas, launches).
• Publishing Sales' prioritized set of product priorities on an annual basis to be reviewed quarterly to evaluate trade-offs and escalations.
• Partnering with Product Marketing on regional/category Sales and Marketing narratives.

Key job responsibilities

• Articulate the voice of the customer and Sales back to product organization, to define product development priorities that set global direction for Ad Sales go-to-market.
• Dive deep to understand key opportunities and design, deliver and audit repeatable playbooks to take advantage of these insights
• Summarize key findings in written documents both to influence senior leaders as well as to report back on business pacing
• Consult on product narratives to ensure product positioning is aligned with customer and sales feedback.
• Earn trust with sales team, understand how to marry their key sales motions with ad product priorities