Are you ready for what's next?Come explore opportunities within Brunswick, a global marine leader ( committed to challenging conventions and innovating next‑generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.Location: Menomonee Falls, WIWorkplace Category: HybridTravel Required: Yes, 30% – 60% travel depending on season.Direct Reports: 0Pay Range: $103,200 – $144,000Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.Position OverviewThe Sr. Key Account Manager (Sr. KAM) – Retail is a highly experienced commercial leader responsible for managing Navico Group's most strategic and complex retail partnerships, driving sustainable growth, category leadership, and long‑term value creation.Building on the core KAM role, the Sr. KAM brings deep industry expertise, advanced retail and category knowledge, and a strategic mindset, enabling them to navigate complex customer structures, influence senior stakeholders, and lead high‑impact initiatives.In addition to owning key accounts, the Sr. KAM serves as a mentor and role model for developing KAMs, helping elevate capabilities across the retail organization. The role plays a critical part in shaping account strategies, advancing best practices, and ensuring consistent execution of the KAM framework across the team.Essential FunctionsStrategic Account Leadership (Complex Accounts)Own and lead Navico Group's largest, most complex, and highest‑value retail accountsDevelop and drive multi‑year Joint Business Plans aligned to strategic priorities of both Navico Group and retail partnersEngage and influence senior stakeholders (buying directors, category leaders, executives) within retail organizationsNavigate complex organizational structures to align decision‑makers and accelerate growth initiativesAdvanced Business Planning & Performance ManagementLead high‑impact Quarterly Business Reviews (QBRs) with executive‑level insights and forward‑looking strategiesProvide advanced analysis of performance trends, identifying risks, white‑space opportunities, and investment prioritiesDrive accountability for delivery of commercial targets, initiatives, and profitability metricsTranslate retailer and internal data into strategic recommendations with measurable outcomesData‑Driven Commercial ExcellenceLeverage sophisticated POS analysis, shopper insights, and market data to influence retailer decisionsDeliver advanced, insight‑led recommendations on assortment strategy, pricing architecture, promotions, and category positioningIdentify and drive category growth opportunities through data storytelling and strategic positioningAct as a thought leader internally on retail data utilization and best practicesCategory Leadership & Merchandising StrategyLead the development of best‑in‑class planograms and category strategies that maximize performance and brand presenceInfluence retailers at a category level, positioning Navico Group as a strategic category partner rather than a supplierEvaluate planogram effectiveness and continuously optimize based on performance metrics and shopper behaviorDrive excellence in omnichannel merchandising, including in‑store and digital retail environmentsGrowth Strategy & ExecutionIdentify and lead complex growth initiatives, including:New product introductionsAssortment expansion and rationalizationOmnichannel strategiesStrategic promotional planningBuild clear, executable commercial plans with defined KPIs and measurable ROIEnsure flawless execution of strategic initiatives across internal and external teamsMentorship & Team LeadershipAct as a mentor and coach to KAMs, supporting their development in strategic selling, data analysis, and account managementShare best practices, tools, and frameworks to elevate team performanceSupport onboarding and development of new KAM talentAct as a senior sounding board and escalation point for complex account situationsCross‑Functional LeadershipLead collaboration across internal teams (Marketing, Product, Supply Chain, Finance, Category Management) to deliver integrated account strategiesInfluence internal stakeholders to align resources and priorities with key account needsServe as the voice of the customer at a strategic level, shaping internal decision‑makingKey Performance Indicators (KPIs)Commercial ImpactRevenue growth and profitability across strategic accountsShare growth and category leadership within retail partnersDelivery of long‑term JBP targets and strategic initiativesStrategic & Execution ExcellenceQuality and impact of QBRs and strategic recommendationsSuccess rate of growth initiatives and new product launchesExecution excellence across merchandising, promotions, and category plansData & Insight LeadershipEffectiveness and adoption of advanced data‑driven recommendationsInfluence on retailer decision‑making through insightsInternal impact on data‑driven best practicesLeadership & Team DevelopmentContribution to development and performance of KAM team membersKnowledge sharing and mentorship effectivenessCross‑functional alignment and leadership influencePeople Leader ResponsibilitiesSet clear direction and deliver results aligned to business priorities, translating strategy into actionable plans for the teamBuild a high‑performing, inclusive team through regular coaching, timely feedback, and clear accountabilityOwn talent pipelines and succession plans, proactively developing future leaders and successors for critical rolesDrive employee engagement, actively listening to feedback and taking action to improve team performance and experienceMake fair, balanced, and data‑informed decisions across hiring, development, compensation, and performance managementCollaborate effectively across functions and divisions to deliver outcomes, remove silos, and enable enterprise‑level successLead through change with clarity, consistency, and resilience, ensuring alignment and momentum during periods of transformationRole‑model company values in everyday leadership behaviors, decision‑making, and communicationRequired QualificationsBachelor's degree in business, marketing, or related field (or equivalent experience)5+ years of sales experience in marine, outdoor, home improvement, automotive industries, or related industry3+ years selling technical or engineered productsProven success managing large, complex retail accounts and multi‑layered stakeholder environmentsProficiency in Microsoft Excel, PowerPoint, and Word; PowerBI a plusStrong analytical skills with the ability to interpret data and drive customer insightsProven territory‑management experience, including call planning and pipeline developmentExcellent communication, interpersonal, and presentation skillsSolid understanding of basic financial statementsStrong strategic and day‑to‑day problem‑solving abilitiesProven track record of driving sales growth with customersStrong creative problem‑solving and critical‑thinking abilitiesFlexibility to adapt to rapidly changing marketsPreferred QualificationsMBA or Master's degree preferredMeaningful sales or sales‑management experience in the marine or fishing industryWorking ConditionsThe employee must be able to perform the below essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential function of their job, absent undue hardship.Office environment. Must be able to remain in a stationary position for a length of the timeAbility to work long shifts with extended periods of standing and walking while at an event showConstantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printerWorking hours will vary to support customersThe position will require travel by auto or airplane to support customer relationshipsTravel Requirements: 30% – 60% travel depending on seasonCompensation: The hiring range for this position is $103,200 – $144,000 annually. The actual base pay offered will vary based on multiple factors including job‑related knowledge/skills, relevant experience, business needs, and geographic location.In addition to base pay, this position is eligible for an annual discretionary bonus and a comprehensive benefits package, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), well‑being program, product purchase discounts, and more. Details about our benefits can be found here: is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration, and we encourage individuals from all backgrounds to apply.#J-18808-Ljbffr