We are looking for Senior Marketing Analysts responsible for end‐to‐end operations of marketing campaigns, audience segmentation, SQL workflow optimization, and collaboration with cross‐functional engineering teams. The role requires strong hands‐on experience in SQL, operational data flows, and exposure to modern marketing technology platforms. Candidates will work closely with Marketing, DAS Engineering, and Data Engineering teams to operationalize and automate marketing workflows.
Job Description
Manage and execute daily operations of marketing campaigns.
Pull audiences, create segments, and manage customer journeys using marketing systems such as Message Gears.
Partner with DAS engineering teams to formalize SQL workflows into scalable enterprise data products.
Work with existing Marketing Analysts to refactor SQL logic into DBT for version controlled and automated workflows.
Support operational data flows involving segmentation, campaign execution, and optimization.
Collaborate across Martech, BI, and data pipeline teams to ensure accurate, scalable, and automated data processes.
Ensure data quality, perform data testing, and maintain accuracy across operational workflows.
Preferred Qualifications
SQL – Intermediate to Advanced proficiency
Understanding of healthcare data concepts (enrollments, claims, member data)
Experience working with operational data flows, segmentation logic, and SQL execution
Strong analytical and problem solving skills
Role 1 – Marketing Operations Analyst
Exposure to BI tools such as Sigma, Tableau, Looker, etc.
Experience with analytics pipeline tools – Alteryx, Talend, etc.
Hands on experience with Message Gears or equivalent marketing execution platforms
Role 2 – Marketing Technology Analyst (Martech‐Focused)
Strong SQL expertise (intermediate to advanced)
Experience with Martech platforms – Salesforce Marketing Cloud, Message Gears, or similar
Experience working with operational marketing data pipelines
Top Desired Skills (Desirements)
Exposure to AI and agentic workflow automation
Experience using DBT to formalize SQL into version controlled data products
System thinking mindset with focus on automation and repeatability
Strong data testing and quality validation expertise
Educational Qualifications: - • Engineering Degree – BE/ME/BTech/MTech/BSc/MSc. • Technical certification in multiple technologies is desirable.
Good to have skills: -
Pharmacy Domain
Numbers & Facts
Location
(Remote)
Skills
Analysis Skillsunmatched
Artificial Intelligence (AI)unmatched
Automationunmatched
Business Intelligenceunmatched
Business Intelligence Softwareunmatched
Campaignsunmatched
Cloud Computingunmatched
Data Managementunmatched
Data Qualityunmatched
Healthcareunmatched
Lookerunmatched
Marketingunmatched
Marketing Campaignunmatched
Marketing/Promotional Messagingunmatched
Operational Auditunmatched
Operational Supportunmatched
Operationsunmatched
Pharmacyunmatched
Precision Testingunmatched
Problem Solving Skillsunmatched
Refactoringunmatched
SQL (Structured Query Language)unmatched
Salesforce.comunmatched
Tableauunmatched
Testingunmatched
Validation Testingunmatched
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