Sr. Lifecycle Marketing Manager, Amazon Supply Chain Services

Amazon Supply Chain Services (ASCS) collectively represents some of the most critical components of Amazon's first-class transportation network and services. Everything we do is aimed at further delighting our customers with faster, cheaper and more efficient means of sending and receiving packages. With ASCS, Sellers and businesses can tap into Amazon"s world-class transportation solutions for their own shipping and logistics needs. Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry.

We"re looking for a driven, creative, and analytical Sr. Lifecyle Marketing Manager to help scale up this "start-up" transportation business globally. The ideal candidate will be entrepreneurial and a hands-on problem solver with a proven track record of successfully managing multi-channel B2B communication campaigns covering email, web messaging, banners, notifications etc.

In this role, you will create and define the strategy for both proactive and reactive shipper communication to enable businesses across the globe to discover business services within ASCS, communicate the benefits of the services, provide a seamless path forward to sign-up for these services, share key updates and announcements, and drive proactive engagement at different lifecycle stages.

Key job responsibilities

• Lead the development and execution of cross-channel lifecycle strategies that drive conversion, activation, retention, and long-term loyalty. Own the end-to-end customer journey, identifying key moments and touchpoints to deliver timely, relevant, and brand-aligned communications, leveraging deep technical knowledge of data systems, and marketing automation platforms (Marketo/Pardot/Salesforce).
• Map out and maintain the entire lifecycle marketing roadmap, including email automation and cross-channel journeys, and build associated journey flows.
• Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement multi-channel communication strategies. Monitor performance, surface trends and identify opportunities to increase share of wallet with existing customers.
• Synthesize reporting and insights to make adjustments to audience strategy, cadence and frequency, across email and other owned channels.
• Develop and bar raise rich, high-quality content for email, banners etc. to maximize engagement.
• Create evergreen programs with continuous testing and optimization to iteratively improve reach, scale engagement (open rates, click through rates etc.), drive consideration and adoption across a number of audience segments.
• Communicate regularly with stakeholders regarding key test results and the status of major initiatives, providing recommendations on strategic shifts and prioritization.
• Collaborate with the integrated marketing, product marketing, events, and creative teams to ensure messaging aligns with brand strategy and campaign priorities. Stay tightly aligned with commercial goals and maintain flexibility to respond quickly to changing business needs.

A day in the life

During campaign and content development, you will work collaboratively with key stakeholders and partners such as Strategy, Integrated, Performance, Product, Field, Brand, and Segment Marketing POCs, as well as the Sales teams and agencies. You will then leverage internal and third party tools to activate and launch the campaign. Post launch, you will track campaign results and report weekly and monthly performance to key stakeholders. You will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as campaign optimizations to be implemented based on insights garnered from data.

About the team

Lifecycle marketing is the practice of engaging customers and prospects with targeted, stage-appropriate communications across their entire journey - from initial awareness through acquisition, onboarding, adoption, retention, and expansion. Rather than one-size-fits-all outreach, lifecycle marketing delivers the right message at the right time based on where a recipient is in their relationship with the product or service. For ASCS, this means nurturing prospects toward conversion, guiding new customers through activation, and re-engaging at-risk accounts - all with the goal of driving measurable commercial outcomes like pipeline conversion, product adoption, and volume growth. We own end-to-end lifecycle communications - from first touch to expansion - across all ASCS business services (Shipping, MCF, BWP, Freight, and Air Cargo) in NA, EU, and International markets.