Sr. Manager, AI Planning & Enablement

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

The Sr. Manager, Comcast Advertising AI Planning & Enablement will support the execution and operationalization of Comcast Advertising’s enterprise AI strategy. This role is responsible for translating strategic priorities into actionable plans, coordinating cross functional initiatives, and ensuring AI programs are delivered effectively and consistently across the organization.

Reporting to the VP, AI Planning & Enablement, this role partners with Product, Engineering, Data Science, Sales, Finance, and HR to support AI portfolio planning, track progress, and drive adoption of AI capabilities. The Sr. Manager plays a key role in building scalable processes, supporting governance activities, and enabling teams to adopt AI in a responsible and repeatable way.

Success in this role requires strong program management, cross functional coordination, attention to detail, and the ability to connect strategy to execution.

Job Description

Responsibilities:

AI Planning & Monetization

• Support development and alignment of enterprise AI roadmaps across business units
• Contribute to prioritization of AI use cases based on business value, scalability, and ROI
• Track and synthesize KPIs, ROI, and adoption metrics to inform decisions
• Prepare clear, actionable insights and materials to support leadership direction

AI Adoption & Change Enablement

• Support execution of AI adoption strategies in partnership with HR and business leaders
• Help design and scale enablement programs including training, communications, and engagement
• Monitor adoption metrics and feedback to identify continuous improvement opportunities
• Surface adoption barriers and support stakeholder alignment on solutions

Cross Functional Leadership & Execution

• Support coordination across Product, Engineering, Data Science, and business teams
• Manage delivery across assigned workstreams, including dependencies, timelines, and risks
• Help facilitate alignment forums and prepare materials for senior stakeholder discussions
• Identify and escalate risks with recommended actions

Governance & Measurement

• Support execution of AI governance processes across the portfolio
• Help ensure alignment with data, risk, and enterprise standards
• Maintain reporting dashboards to track performance, impact, and value
• Support documentation and adoption of governance frameworks and best practices

• Conducting performance evaluations to drive team development and accountability

• Making business-impacting decisions on the ground-floor
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Minimum Qualifications:

• Bachelor’s Degree and 7 to 10 years of experience in strategy, program management, product operations, or enterprise transformation roles
• Strong program and project management skills with ability to manage multiple workstreams simultaneously
• Experience working cross functionally with Product, Engineering, Data, and business teams
• Proven ability to influence stakeholders without direct authority within a defined scope
• Experience tracking KPIs, adoption metrics, or portfolio performance
• Familiarity with AI, data, or analytics driven initiatives
• Experience supporting change management or adoption programs
• Strong communication skills with ability to synthesize information and present clear insights

Preferred Qualifications:

• Experience in advertising, media, AdTech, or related industries
• Exposure to AI use cases such as targeting, personalization, automation, or analytics
• Experience supporting governance or portfolio management processes
• Background in consulting, strategy, or program management in a matrixed organization

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Analytics, Cross-Functional Teamwork, Strategic Planning

Compensation

Primary Location Pay Range: $161,972.61 - $242,958.91

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

7-10 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.