Sr. Manager, Americas Regional Marketing -- Clinical Next-Generation Sequencing

Thermo Fisher Scientific Inc

Carlsbad, CA

JOB DETAILS
SALARY
$130,000–$175,000 Per Year
SKILLS
Analysis Skills, Biology, Biotech and Pharmaceutical, Brand Marketing (Branding), Business Administration, Business Skills, Business Support, Campaigns, Cancer, Channel Marketing, Channel Sales, Clean Technologies, Coaching, Communication Skills, Competitive Analysis/Strategy, Corporate Policies, Customer Relations, Demand Generation, Dental Insurance, Develop and Maintain Customers, Direct Sales, Establish Priorities, Financial Analysis, Food Safety, Genetics, Genomics, Government, Incentive Programs, International Marketing, Lead Generation, Leadership, Life Insurance, Market Development, Market Entry Strategy, Market Segmentation, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Strategy, Matrix Management, Medical Affairs, Medical Sales, Meet Sales Quota, Multiplatform/Cross-Platform, Next Generation Sequencing (NGS), Oncology, Online Marketing, Outbound Marketing, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Process Improvement, Product Management, Product Positioning, Revenue Growth, Revenue Planning, Sales, Stock Purchase Plans, Strategic Planning, Talent Management, Team Lead/Manager, Translational Research, Vision Plan, Willing to Travel, Writing Skills
LOCATION
Carlsbad, CA
POSTED
8 days ago

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

We are seeking a Senior Manager, Americas Regional Marketing for our Clinical Next-Generation Sequencing (CSD) business to lead a team of Regional Market Development Managers and work collaboratively with our sales teams (direct and channel partners), Product Management, Global Market Development, Medical Affairs, Sales Training, and other functional leaders to achieve annual sales targets through best-in-class marketing.

This role is responsible for identifying growth opportunities and implementing regional marketing campaigns and programs that increase brand awareness and generate high-quality sales leads.

The Senior Manager will contribute to the marketing and commercial strategy across the Clinical NGS portfolio by partnering with Global Marketing and Product Management to develop regional go-to-market strategies aligned with the Division's strategic business initiatives and overall business objectives. The role will also work closely with Commercial Leaders and adjacent business divisions across the Americas to ensure strategic alignment and accelerate growth.

Requirements

  • Solid understanding of the NGS market, including customer segments, workflows, sales channels, and competitive landscape
  • Demonstrated ability to bring the voice of the customer into the organization and maintain a strong customer-centric mindset
  • Strong business acumen with the ability to take decisive action and drive positive outcomes
  • Creative, courageous, and willing to challenge the status quo while recognizing opportunities and learning from setbacks
  • Proven ability to influence and lead change within a large, matrixed organization
  • Strong understanding of product differentiation and positioning to generate demand and drive sales
  • Experience using market, customer, competitive, and financial analysis to support strategic business decisions
  • Expertise in campaign strategy and execution, including segmentation, targeting, positioning, messaging, and performance measurement
  • Experience engaging sales teams, channel partners, customers, and Key Opinion Leaders (KOLs) through marketing programs, training, and support
  • Strong experience with multi-channel marketing and digital marketing strategies
  • Ability to travel up to 25% as required

Responsibilities

  • Define regional market trends, customer journeys, buying processes, customer needs, and growth opportunities.
  • Develop regional marketing strategies and tactical execution plans across the Clinical Sequencing portfolio to support Division objectives.
  • Design regional marketing campaigns in partnership with Global Marketing and execute them across the Americas.
  • Ensure accurate tracking, measurement, and reporting of all regional marketing activities, with accountability for marketing-generated leads and contribution to regional revenue targets.
  • Monitor campaign performance against defined metrics and optimize programs to improve business results.
  • Lead, coach, and develop a high-performing team of Regional Market Development Managers.
  • Attract, retain, and develop top marketing talent while fostering employee engagement and building a best-in-class team culture.

How Will You Get Here?

  • Bachelor's degree with a minimum of 10 years of relevant marketing experience, or an advanced degree (MBA, Marketing, Engineering, Genomics, Life Sciences, or related field) with a minimum of 8 years of relevant marketing experience.

  • Marketing experience within Life Sciences, Genetic Analysis, or Clinical Diagnostics.

  • Preferred experience includes:

  • Familiarity with academic, clinical, biotechnology, government, commercial, and translational research customer segments.

  • Strong knowledge of NGS and alternative genomic technologies across multiple platforms.

  • Solid understanding of the clinical diagnostics market, with emphasis on oncology and reproductive health.

  • Minimum of five years of marketing experience with a proven track record of developing talent and building successful demand generation campaigns.

  • Demonstrated success collaborating across functions within a large, complex organization.

  • Strong business acumen with the ability to navigate dynamic market conditions.

  • Proven ability to identify commercial opportunities and develop innovative customer-focused marketing programs.

  • Strategic thinker with the ability to articulate a compelling vision and inspire others.

  • Comfortable making objective, data-driven decisions while balancing quantitative and qualitative inputs.

  • Excellent written, verbal, and presentation skills with the ability to communicate complex scientific and business concepts clearly.

  • Proven ability to build and maintain strong relationships with internal stakeholders, customers, and strategic partners.

  • Demonstrated ability to manage, prioritize, and successfully execute multiple initiatives simultaneously.

Compensation and Benefits

The salary range estimated for this position based in California is $130,000.00-$175,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

About the Company

T

Thermo Fisher Scientific Inc

Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science. Our mission is to enable our customers to make the world healthier, cleaner and safer. With revenues of nearly $11 billion, we have approximately 37,000 employees and serve customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as in environmental and process control industries. We create value for our key stakeholders through two premier brands, Thermo Scientific and Fisher Scientific, which offer a unique combination of continuous technology development and the most convenient purchasing options. Our products and services help accelerate the pace of scientific discovery, and solve analytical challenges ranging from complex research to routine testing to field applications.

All of our employees share a common set of values - Integrity, Intensity, Innovation and Involvement. Our ability to grow year after year is driven by our ability to attract, develop and retain world-class people who will thrive in our environment and share in our desire to improve mankind by enabling our customers to make the world healthier, cleaner and safer.

If you share in our values and if you're looking for an employer who is strongly committed to developing talent and rewarding achievement, come grow with us at Thermo Fisher Scientific.

Thermo Fisher Scientific is an Equal Employment Opportunity and Affirmative Action employer.

COMPANY SIZE
10,000 employees or more
INDUSTRY
All
WEBSITE
https://corporate.thermofisher.com/en/home.html