Sr. Manager, Category Management

Sr. Manager, Category Management Digital Sales, Market Data Intelligence & Strategy

Naperville, IL - Full Time - Permanent

Wilton is a global heritage brand with a 95-year history in baking and decorating. As part of the Dr. Oetker family, Wilton aspires to be the most influential and successful cake decorating brand, sparking more ways to create sweeter moments both in the kitchen and the workplace. Learn more about Wilton at www.wilton.com.

Job Description

Do you have a passion for transforming insights into powerful category strategies that fuel sustainable growth? The Senior Manager, Category Management, plays a pivotal role in developing and executing insight-led category strategies that support Wiltons commercial growth objectives.

Key Responsibilities

• Leveraging a deep understanding of shopper behavior, market dynamics, and consumer trends, this role is responsible for identifying opportunities to drive category growth, enhance competitive advantage, and strengthen retailer partnerships.
• Reporting to the VP of Digital Sales, Market Intelligence, and Strategy, this leader will manage a team of direct & indirect reports to set the day-to-day direction and help guide our internal sales and external agency partners in bridging the gap between insight and execution, ensuring commercial decisions are grounded in robust analysis and aligned with our long-term business objectives.

Ingredients for Success

• Serve as the overall leader of category insights to our 3rd party Sales Brokers and a strategic partner to the Wilton Sales teams by providing guidance on the design and enablement of tools, insights, and playbooks/templates that enhance customer engagements and selling effectiveness.
• Coach and support our Brokers and Sales NAMs in designing category strategy PowerPoint documents, advanced analytics outputs, and visualizations to enable stronger customer storytelling and execution of Wilton's growth plans.
• Monitor overall category performance metrics across multiple segments, analyzing trends and results to assess the effectiveness of category strategies.
• Review sales trends, market share, shopper insights, and promotional effectiveness through data analysis and syndicated or custom research that translates insights into recommendations that improve plans, identify opportunities, and optimize category outcomes.

Partnerships and Collaborations

• Partner with Wilton's Marketing Consumer Business Unit (CBU), Sales, Sales Ops, and Sales Broker Agency Leads to develop and implement comprehensive, insight-driven category strategies aligned with business objectives and consumer trends, including assortment, pricing, placement, and promotional levers to drive profitability and competitive advantage.
• Integrate shopper insights, category trends, e-commerce behaviors, and loyalty analytics into all commercial and brand strategies.
• Act as a thought leader assisting cross-functional commercial planning to ensure our efforts and priorities align with latest growth opportunities.

Requirements

• Bachelor's degree in Business Administration, Marketing, Finance, Data Science, or a related field.
• 7-10 years' experience in Category Management or related roles within the Consumer Packaged Goods industry including knowledge of slow- & fast-moving goods.
• Experience with our edible & non-edible product categories is a plus.
• Experience as a people manager and/or experience leading cross-functional project teams.

Skills and Tools

• Proficiency in market research, presentation design, and data analysis tools (e.g., Circana, Numerator, SPINS, Scintilla, 84.51, retailer POS portals, dunnhumby, PowerPoint, Excel, Power BI, etc.) for market and performance analysis.
• Strong understanding of category management principles and best practices including knowledge of consumer behavior, market trends, pricing & promotional planning, and retail growth levers.
• Natural curiosity with strong storytelling & presentation skills with the ability to influence internal and external audiences.
• Knowledge and experience building and implementing robust category management playbooks, KPI trackers, and trend reports that easily synthesizes complex data and information into clear insights.

Work Environment

• Professional office environment, sedentary in nature.
• Routinely use standard office equipment such as (laptop computers, monitors/keyboards, printers, and telephones).
• Processes information and communicates effectively with others.
• Ability to travel domestically or internationally as needed.

Benefits

Wilton offers great benefits that allow you to manage your well-being and work/life balance, ensuring you can be your best self at work. Our comprehensive benefits package includes, for eligible employees:

• Paid time off
• Medical/dental/vision insurance
• 401(k)
• Wellness programs

A full list of benefits will be provided to eligible employees at initial offer.

Hybrid Schedule

Wilton values an engaging in-person work environment with focus on cross-functional collaboration and problem-solving. We also recognize the need for workplace flexibility. This is why Wilton offers a hybrid schedule with the ability to work half a day on Fridays.

Equal Employment Opportunity

Wilton is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Industries is an Equal Employment Opportunity Employer/Disability/Veteran.

Contact Information

Wilton Talent Acquisition Team 800.794.5866 E-mail: TalentAcquisition@wilton.com www.wilton.com/careers