Sr. Manager Content Experiences and Creative

Job SummaryThe Senior Manager, Content Experiences & Creativeis responsible forleading the strategy, development and activation of content experiences that support CDW's brand, engage key audiences and advance businessobjectives. Reporting to the Director of Editorial & Content, this role leads a multidisciplinary team spanning content strategy, creative design, video production, organic socialmediaand sales enablement content. The Senior Manager serves as the connective point between strategy, storytelling, creativeexecutionand content activation, ensuring content is aligned to audience needs, business priorities and brand standards. This role partners closely with editorial, website, campaign,brandand sales stakeholders to create compelling content experiences across channels and audiences. The ideal candidate combines strategic thinking, creativeleadershipand operational excellence to deliver high-quality content that informs,engagesand drives results.

What You Will Do

• Lead the strategy, planning and execution of content experiences that support business priorities, audienceneedsand brandobjectives.

• Oversee content strategy initiatives, ensuring content is aligned to customer,sellerand business goals.

• Lead creative design services supporting marketing initiatives, campaigns, events, thought leadership, social media, salesenablementand other customer-facing experiences.

• Oversee video strategy and production, ensuring multimedia content supports engagement,storytellingand businessobjectives.

• Lead organic social media and employee advocacy programs across LinkedIn, Instagram, Facebook, X and YouTube, helping expand audience reach,engagementand brand visibility.

• Ensure content is effectively activated and distributed through theappropriate channels,audiencesand experiences.

• Oversee the creation of sales enablement content, ensuring seller-facing materials align with broader messaging, contentstrategyand brand standards.

• Leverage audience insights, performancedataand market trends to improve content effectiveness and inform future strategies.

• Establish scalable workflows, prioritizationprocessesand operating rhythms that improve visibility,efficiencyand accountability.

• Lead and develop a team of content strategists, designers, social mediaprofessionalsand content creators while fostering a culture of collaboration,creativityand continuous improvement.

• Collaborate with Website, SEO/AEOand UX leaders to shape content experiences that improve discoverability, usability,engagementand overall customer experience across digital channels.

• Serve as a primary point of contact for agencies supporting media brands and content initiatives, ensuring strong collaboration and delivery.

• Champion innovative approaches to content creation, including the use of AI-enabled tools and emerging technologies to improve efficiency and impact.

What We Expect of You

• 8+ years of experience in content strategy, content marketing, creative services, digital marketing, social media, multimediaproductionor related disciplines.

• 3+ yearsof peopleleadership experience.

• Experience leading multidisciplinary teams across content, creative, social media,videoor related functions.

• Demonstrated ability to develop and execute integrated content strategies that support audience engagement and business goals.

• Strong understanding of content development, storytelling, creativeproductionand content activation across multiple channels.

• Experience overseeing creative design, social media, multimediaproductionor salesenablementcontent initiatives.

• Working knowledge of SEO/AEO, contentdiscoverabilityand digital audience behavior.

• Experience managing agencies,freelancersand external creative partners.

• Excellent communication,collaborationand stakeholder management skills.

• Strong analytical and problem-solving skills with the ability to use performance insights to guide decisions.

• Proven ability to manage competing priorities,establishoperationalprocessesand drive results across teams.

• ExperienceleveragingAI-enabled tools and emerging technologies to improve content development and workflows.

• Experience in B2B technology, consulting or solutions-based organizations, is a plus.

• Experience leading content programs that support both customer engagement and sales enablementobjectives, is a plus.

• Experience managing organic social media and employee advocacyprograms,is a plus.

• Experience overseeing video production, multimedia storytelling and creativedevelopment,is a plus.

• Experience building and improving content operations, workflows and governance processes, is a plus.

• Experience managing agency partnerships and external production resources, is a plus.

• Familiarity with digital analytics, social media analytics and content performancemeasurement,is a plus.

• Experience with project and workflow management platforms tools, is a plus.

Pay range: $143,000 - $199,800 depending on experience and skill set

Annual bonus target of 15% subject to terms and conditions of plan

Benefits overview: https://cdw.benefit-info.com/