Sr. Manager, Email Strategy

Reporting to the Director of Marketing, this role is a key member of the Sr. Marketing Management team. Areas of strategic responsibility include development, implementation and measurement of email marketing initiatives to drive customer retention and meet customer revenue goals for multiple brands. Management responsibilities include supervision and support of a team dedicated to developing and managing the execution of individual campaigns. Our ideal candidate will have a strong e-commerce background, experience running sales‑driven email campaigns, leading and managing a team, and collaborating with diverse cross‑functional teams including Development, Analytics, Creative and outside vendors. This role requires a strong background in all digital marketing strategies including, but not limited to: Affiliate, Retargeting, SEM, SEO and Social Media. If you can juggle while you make gourmet meals in a toaster oven, you will be promptly followed and adored by 20+ marketing team members who will all say “wow, you're AWESOME!!!”. If you can't juggle while making gourmet toaster things, that's okay too. As long as you have got the email marketing strategy and management (a.k.a. the most important parts) down, you are still AWESOME in our book!Responsibilities Strategic areas of focus include: Retention, monthly batch email plans including cadence, content, promotions, segmentation and testingLead collaborative planning sessions with cross‑functional departmentsBudgets, including external agency costsMaintain industry expert status in Email Marketing trends and strategiesCollaborate with the creative department to conceptualize, design, and implement effective email templates and landing pagesCollaborate with members of other teams to optimize channels including affiliate, social media, SEM, SEO and our websitesExecution and Management areas of focus include: Manage a team and support day‑to‑day campaign needs across strategy, creative, production, operations, and QADirect teams accountable for daily operations of the email program, including development and maintenance of email calendarsOversee and assist with the flawless execution of batch, trigger and lifecycle email plansEmpower the team to drive continuous improvement in production processesEnsure creative briefs and creative executions align with campaign strategiesManage Email Service Provider relationship and contract agreements / negotiationsEnsure legal compliance (Can‑SPAM, Canada restrictions) and keep abreast of market, consumer trends and competitionAnalytic areas of focus include: Analyzing key performance metrics, such as unsubscribes, spam reports, CTRs, conversion rates, engagement, and user retention, and draw insights to guide future planning.Drive ad‑hoc analyses as neededConceiving, executing, and assessing performance of A/B and multivariate testsAccurately assess the success/financial impact of all email campaignsQualifications BA in Marketing or similar area of study7+ years of experience in online B2C marketing5+ years of experience in email marketing in an ecommerce environment4+ years in managing direct reports with experience in hiring and building a teamIn‑depth knowledge of customer acquisition, retention, up‑sell and cross‑sell strategiesExperience with triggered, transactional, and personalized email campaignsSolid understanding of other interactive marketing channels and their marketing principals.Advanced knowledge of Responsys, Exact Target, Marketo, SilverPop, or other enterprise‑level marketing automation and email systems.Experience in A/B testing, analyzing data, and reporting resultsStrong collaboration skillsCreative thinker; takes initiative to try new approachesStrong communication and presentation skillsEnergy and passion to succeed#J-18808-Ljbffr