Sr. Manager for New Business Sales

Sr. Manager for New Business Sales

Achievement of Sales Targets

• Set, monitor and achieve sales revenue targets by 1) creating new business opportunities and 2) managing and optimizing sales strategies and targeting untapped, emerging, high growth industries and new accounts as well as accounts that were lost and need to be regained.
• Present to clients and educate them about digital's reach, audience, digital capabilities and unique advantage versus competition.
• Develop campaigns by understanding client's needs/objectives and utilizing the digital assets, editorial, creative and digital capabilities to capture advertising budget
• Develop pricing structures and advertising packages that appeal to advertisers of any size, ensuring profitability and value for clients.

Key Client Relationship Management

• Cultivate and maintain strong relationships with key clients, advertisers and partners.
• Ensure client satisfaction through personalized solutions and proactive communication.
• Act as the primary contact for top-tier clients, overseeing the delivery of campaigns and maintaining long-term partnerships.
• Build, maintain and update client database/CRM system

Advertising Content Management

• Work closely with editorial, marketing creatives/production and the digital strategy teams to create and manage compelling advertising content that aligns with the brand.
• Ensure advertising content complies with company standards, audience expectations, and legal requirements.

Staff Performance Management

• Define key performance indicators (KPIs) and track team performance against targets.
• Utilize data and analytics to optimize sales strategies, improve team productivity and ensure achievement of department goals.

Planning and Budget Management

• Develop and manage the sales department's annual budget, ensuring financial efficiency and return on investments (ROI) on new business sales initiatives
• Create sales forecasts, track performance against budget and adjust strategies as needed to meet revenue goals.

Policies and Procedures Effectiveness

• Establish and enforce effective sales policies and procedures to ensure consistency, compliance and efficiency.
• Continually assess and refine processes to optimize team workflow and client experience.

Collaboration with Editorial and Other Departments

• Collaborate closely with the editorial department to align on content opportunities and editorial themes that complement sales efforts.
• Work with the digital content distribution and technology teams to enhance digital advertising solutions and audience targeting capabilities
• Performs other related tasks that may be assigned from time to time.

Minimum Qualifications

• Bachelor's degree in Marketing, Business Administration, Communication or any sales related field
• Minimum 5-8 years of experience in digital sales, digital advertising or digital publishing.
• Work experience in FMCG, Property, Financial or Automotive industries is an advantage.
• Proven track record in sales leadership, achieving and exceeding sales targets and revenue generations
• Strong experience in business development, brand marketing and advertising content management
• Client relationship management experience, with a strong network of industry contacts and a proven ability to maintain long-term client partnerships
• Experience in digital advertising, content marketing and branded content strategies
• Strong understanding of the Philippine digital media landscape and advertising market, with focus on digital advertising and campaigns
• Data-driven mindset with proficiency in sales analytics, CRM software and tools like Google Analytics
• Exceptional communication and negotiation skills, with a demonstrated ability to close deals and foster long-term relationships
• Creative problem-solving abilities, with a strong sense of innovation and adaptability in a rapidly changing media environment.