Sr Manager, Global Brand Partnerships & Marketing Operations

Samsonite
  • Mansfield, MA
    17 days ago

    Job Description

    As the Senior Manager, Global Brand Partnerships & Marketing Operations, you will support the SVP and GMEO leadership team through disciplined marketing operations, project management, and partnership program coordination. You will own the operational infrastructure that keeps GMEO initiatives on track, including governance rhythms, executive reporting, and cross-functional coordination. You will be responsible for managing the logistics, guardrails, and execution frameworks for global ambassador, influencer, and brand partnership programs, and serve as the connective tissue across GMEO workstreams, ensuring consistent execution of global marketing priorities across teams and regions. This is a hybrid role; we work on site 4 days and remotely 1 day, weekly.

    Marketing Operations & PMO:

    • Manage project timelines, workplans, and deliverable tracking across GMEO initiatives
    • Lead operating cadences and performance review forums to ensure consistent execution of GMEO priorities
    • Identify and implement process improvements, workflows, and ways of working across marketing and ecommerce functions
    • Coordinate cross-functional alignment across SVP, VP Digital, and Head of Data workstreams

    Ambassador, Influencer & Partnership Programs:

    • Manage day-to-day operations of global ambassador and influencer programs
    • Maintain and enforce global guardrails for ambassador and influencer selection, ensuring alignment with brand positioning and commercial objectives
    • Coordinate partnership logistics including contracts, timelines, deliverables, and performance tracking
    • Support SVP in evaluating new partnership and ambassador opportunities against defined selection criteria
    • Maintain and distribute partnership playbooks and governance documentation for RMEO teams

    JBP & Media Operations:

    • Coordinate JBP administration and logistics across platform partners
    • Track JBP commitments, deliverables, and timelines ensuring accountability across teams
    • Support media operations coordination including governance documentation and cross-market alignment
    • Maintain operational records and reporting for media and partnership programs

    Performance Metrics & Success Measures:

    Year 1 Key Priorities

    • Establish GMEO operating cadences, meeting rhythms, and cross-functional coordination processes
    • Build ambassador and influencer guardrails and playbook
    • Implement JBP tracking and coordination framework

    Key Performance Indicators

    • On-time delivery of GMEO initiatives and workplans
    • RMEO adoption of partnership and ambassador guardrails
    • Executive reporting accuracy and timeliness
    • Cross-functional stakeholder satisfaction

    Numbers & Facts

    LocationMansfield, MA

    Skills

    • Alliance/Partner Managementunmatched
    • Brand Managementunmatched
    • Brand Marketing (Branding)unmatched
    • Brand Positioningunmatched
    • Cross-Functionalunmatched
    • Documentationunmatched
    • Executive Assistant Skills unmatched
    • Global Brandingunmatched
    • International Marketingunmatched
    • Leadershipunmatched
    • Logisticsunmatched
    • Logistics Managementunmatched
    • Marketingunmatched
    • Multiplatform/Cross-Platformunmatched
    • Operational Supportunmatched
    • Operations Managementunmatched
    • Performance Analysisunmatched
    • Performance Metricsunmatched
    • Performance Reviewsunmatched
    • Process Improvementunmatched
    • Process Managementunmatched
    • Project/Program Coordinationunmatched
    • Project/Program Managementunmatched
    • Record Keepingunmatched
    • Time Managementunmatched
    • eCommerce (B2X) Marketingunmatched

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