Sign upLog in

Sr. Manager, Go To Market

Lids

Indianapolis, IN

Apply
JOB DETAILS
SKILLS
Advertising, Analysis Skills, Brand Marketing (Branding), Brand Strategy, Budget Management, Budgeting, Business Administration, Business Growth, Campaigns, Career Development, Communication Skills, Contract Management, Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Depth Perception, Develop and Maintain Customers, Digital Media, Forecasting, Human Resources, Investment Strategy, Leadership, Lift/Move 50 Pounds, Marketing, Marketing Campaign, Marketing Communications, Marketing Plan, Marketing Strategy, Merchandising, Multitasking, New Store Openings, Performance Metrics, Product/Service Launch, Project/Program Management, Promotional Programs, Relationship Marketing, Retail, Retail Management, Retirement Plan, Sales, Sales Management, Sports, Strategic Planning, Team Lead/Manager, Team Player, Time Management, Vendor/Supplier Management, Willing to Travel
LOCATION
Indianapolis, IN
POSTED
Today
Description

Sr. Manager, Go To Market

ABOUT OUR COMPANY
At Lids Sports Group, we don't just sell hats - we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.

Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We're also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements.

From specialty concept stores for the NBA and NHL to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams - in style.

GENERAL POSITION SUMMARY
The Senior Manager, Go To Market (GTM) is responsible for leading strategic marketing initiatives, managing client relationships, and driving business growth. This role serves as a senior client advisor, overseeing integrated marketing campaigns while ensuring exceptional communication, team leadership, and revenue performance.

PRINCIPAL DUTIES AND RESPONSIBILITIES
  • Lead day-to-day management for selected retail marketing portfolio, serving as the primary point of contact for external partners and internal stakeholders.
  • Build and maintain strong client relationships by delivering strategic guidance, proactive communication, and measurable program results.
  • Present campaign strategies, performance insights, and business recommendations to executive-level stakeholders.
  • Develop and execute integrated retail marketing campaigns across in-store, digital, social, and experiential channels to drive brand visibility and sales performance.
  • Build a growth marketing strategy centralized around scaling the business and delivering measurable results.
  • Collaborate cross-functionally with operations, merchandising, planning, and marketing teams to ensure seamless campaign execution and new store openings.
  • Manage multiple marketing projects simultaneously, ensuring timelines, budgets, deliverables, and KPIs are consistently achieved.
  • Coordinate new product launches, store openings, seasonal promotions, and retail activations to maximize market penetration and customer engagement.
  • Prepare briefs and pitch to partners for added involvement and incremental support on varying projects/campaigns.
  • Manage annual budget and cooperative marketing to drive maximum support across key strategic initiatives.
  • Closely follow store performance, strategically deploy marketing support as needed, and maintain flexibility to activate during key cultural and relevant moments.
JOB REQUIRED KNOWLEDGE AND SKILLS
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 7+ years of experience in account management, marketing, advertising, or leadership roles.
  • Proven experience managing large-scale marketing campaigns and high-profile client relationships.
  • Strong understanding of integrated marketing strategies, digital media, and brand development.
  • Exceptional communication, presentation, and leadership skills.
  • Ability to manage multiple priorities in a fast-paced, client-driven environment.
  • Experience leading cross-functional teams and driving measurable business growth.
PREFERRED QUALIFICATIONS
  • Experience in retail, consumer products, or multi-location business environments.
  • Demonstrated success supporting store openings, product launches, and seasonal or promotional campaigns.
  • Experience managing vendor, partner, or agency relationships to deliver marketing initiatives.
  • Strong analytical skills with experience using performance data and KPIs to optimize marketing strategy and investment.
  • Familiarity with cooperative marketing, budgeting, and forecasting processes.
  • Master's degree in Marketing, Business Administration, or a related field.
WHAT WE OFFER
  • Comprehensive medical, dental, and vision coverage
  • Retirement plan
  • 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
  • Paid Time Off
  • Generous employee discount and exclusive perks
  • Ongoing career development, including discounted secondary education courses
  • A collaborative, innovative, and team-oriented work environment
  • Early Wage Access options
  • Bonus eligibility depending on position level
PHYSICAL DEMANDS & REQUIREMENTS
  • Ability to operate a computer and work with digital systems for extended periods.
  • Ability to communicate verbally and visually with internal teams and stakeholders.
  • Ability to work in an office or remote environment with frequent task deadlines.
  • Ability to occasionally lift and/or move up to 50 pounds.
  • Specific vision abilities required by this job include close vision, distance vision, and depth perception.
  • This position requires less than 10% travel.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. For inquiries related to reasonable accommodations, please contact HR@Lids.com.
WORK ENVIRONMENT
  • Onsite office work environment.
  • Standard business hours from 8 a.m. - 5 p.m., flexibility may be provided upon request.

ADDITIONAL INFORMATION

Employment Requirements
Candidates must possess the experience, skills, physical abilities, and qualifications, with or without reasonable accommodation, to perform the essential duties of the role and must be able to meet all applicable employment standards. Being legally authorized to work in the United States is a pre-condition of employment for this position. Current or future employment-based visa sponsorship is not available for this role.

Equal Employment Opportunity
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Notice to Applicants
In connection with your application, we collect information that identifies, reasonably relates to, or describes you ("Personal Information"). The categories of Personal Information we collect include your name, email address, mailing address, other contact information, employment history, and educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future contract opportunities, and maintaining recruiting and hiring records.

Need Accessibility Assistance?
Applicants who require accessibility assistance to submit an employment application may email hr@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address is only for individuals seeking reasonable accommodation when applying for a career at Lids.

About the Company

L

Lids

Resume Resources

Free Resume TemplatesFree Resume Builder