Sr. Manager, Integrated Media

Overall Job Summary

Tractor Supply Company is looking for a strategic, curious, and collaborative Senior Manager of Integrated Media Strategy to help connect business priorities to effective media plans across key paid media channels. This role is ideal for someone who understands the full media landscape, can turn customer and business insights into actionable recommendations, and enjoys bringing teams together to deliver work that drives brand momentum and measurable results.

The Senior Manager will lead integrated media planning across digital, linear TV, streaming video, audio, print, search, paid social, programmatic, and emerging media. This role partners closely with Marketing, Merchandising, Creative, Analytics, eCommerce, Finance, agency teams, and media partners to support audience-first strategies tied to customer growth, seasonal priorities, promotional moments, and long-term brand strength.

This is an opportunity for a media leader who is equal parts strategist, collaborator, storyteller, and coach. The right candidate will help guide media investment recommendations, manage a talented team, support cross-functional decision-making, and advance Tractor Supply's media approach in a fast-changing marketplace

Essential Duties and Responsibilities (Min 5%)

Integrated Media & Planning

• Lead development of full-funnel integrated media strategies across all media channels.
• Build annual, quarterly, & campaign-level media plans that align with company growth priorities, customer objectives, seasonal campaigns, & promotional moments.
• Develop audience-first media strategies using customer insights, first-party data, research tools, historical performance, and market trends to inform channel mix, targeting, investment levels, & messaging opportunities.
• Support media investment recommendations across channels, audiences, objectives, & business priorities.
• Partner with teams to connect media plans to measurable brand, customer, traffic, revenue, & efficiency outcomes.
• Identify new media opportunities, audience strategies, and test-and-learn initiatives that help Tractor Supply break through media clutter & improve campaign effectiveness.
• Stay current on the evolving media marketplace.

Agency, Vendor & Cross-Functional Leadership

• Serve as key strategic media partner across internal teams, agency partners, & media vendors.
• Partner with agency teams & media vendors to develop, evaluate, negotiate, & execute media plans that support campaign & business objectives.
• Collaborate with other business units to ensure media plans are aligned to business priorities & customer experience goals.
• Contribute to campaign briefs, strategy sessions, creative reviews, media recommendations, & post-campaign readouts.
• Evaluate media opportunities, sponsorships, partnerships, & emerging advertising solutions based on strategic fit, audience relevance, measurement capability, & expected impact.
• Develop clear strategic point of view & support decision-making across cross-functional groups.
• Build strong internal & external relationships to improve planning, decision-making, accountability, & execution.

Performance, Measurement & Optimization

• Monitor & evaluate media performance using key media, customer, traffic, revenue, brand, & efficiency metrics.
• Partner with Analytics & agency teams to support campaign measurement frameworks, learning agendas, incrementality opportunities, & performance readouts that connect media activity to business outcomes.
• Translate campaign results & performance trends into clear recommendations for senior leadership & cross-functional stakeholders.
• Lead optimization discussions across channel mix, audience strategy, creative performance, investment allocation, & campaign learnings.
• Ensure insights from major campaigns are documented & applied to future planning cycles.
• Champion a test-and-learn culture across media strategy, creative, audiences, & measurement.

Team Leadership

• Manage, coach, and develop a high-performing team of integrated media professionals, fostering strategic thinking, accountability, collaboration, & continuous improvement.
• Set clear priorities, expectations, & ways of working for team members, agency partners, & cross-functional stakeholders.
• Encourage curiosity, innovation, & smart risk-taking while maintaining a strong focus on business outcomes, operational excellence, & responsible media investment.
• Support Team Member growth through coaching, feedback, skill development, & opportunities to lead strategic planning, performance analysis, & cross-functional initiatives.
• Build team culture rooted in trust, transparency, respect, & shared ownership of results.

Required Qualifications

Experience

• 7+ years of experience in media planning, integrated media strategy, digital marketing, performance marketing, or agency/client-side media management.
• 3+ years of leadership experience managing a team of at least 2-3 people, agency partners, cross-functional workstreams, and/or multi-channel media budgets.
• Management of significant media investments ($40M+), preferably in an omnichannel retail, consumer brand, or agency environment.
• Google Ads, Google Marketing Platform, Meta, programmatic, media planning, or analytics certifications a plus.

Education: Bachelor's Degree from an accredited college or university in marketing, communications, or journalism. Any suitable combination of education and experience will be considered.

Preferred knowledge, skills or abilities

• Demonstrated experience developing full-funnel integrated media plans across multiple channels, including digital, video, audio, print, paid social, search, programmatic, and emerging media.
• Strong understanding of audience strategy, customer insights, media measurement, channel planning, and performance optimization.
• Take multiple measurement/reporting tools (LTA, Omni-channel, MMM) and turn into digestible optimizations and insights
• Google Ads, Google Marketing Platform, Meta, programmatic, media planning, or analytics certifications a plus.
• Develop and defend a clear strategic point of view, influence senior stakeholders, and guide decision-making across cross-functional teams.
• Synthesize data, identify trends, and translate insights into actionable recommendations.
• Excellent communication and presentation skills, including the ability to simplify complex information for executive audiences.

Working Conditions

• Normal office working conditions
• 4-5 Days a week in office

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Lifting up to 20 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

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