About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
About theMarketing Analytics &MeasurementTeam:
The MarketingAnalytics & MeasurementTeamsits at the center of howOvativeturns marketing data into business action.Partneringwithlarge enterprise brandsthat areinvestinglargemarketing budgetsto growtheirbusiness. Ourworkmeasures theeffectiveness ofthe marketinginvestments andhelpthemdriveprofitable growth.Ourteamspecializes in modern marketingeffectiveness,connecting marketing withenterpriseoutcomes andequipping leaders withthe clarity& confidence toact.
CoreTeamExpertise Includes:
Marketing Mix Modeling including Modern MMM and advanced effectiveness frameworks
Incrementality testing including geo experiments and lift studies
Forecasting, scenario planning, and budget optimization
Executive storytelling and board-level measurement narratives
Cross-functional partnership to ensure measurement drives marketing performance
We work side by side with client marketing, finance, and executive teams, as well asOvative’sPaid Media, Data Science, and Analytics teams, to ensure measurement does not sit in a report. It drives decisions.
About the Role:
In this role, you will serve as a Senior Manager within our Marketing Analytics & Measurement team, acting as the strategic measurement lead for 1 to 3 large enterprise clients.
You are accountable for turning measurement into business outcomes.
You will lead the measurement strategy across Marketing Mix Modeling, incrementality testing, forecasting, and budget optimization, ensuring insights translate into confident marketing decisions and tangible performance improvements. You will serve as the primary measurement voice with senior client stakeholders, regularly presenting to VP and C-level leaders.
This is not a technical model-building role. Your responsibility is not to build models, but to ensure they drive decisions.
You will partner closely with the Director of Marketing Analytics & Measurement to chart the right path forward for each client, then lead execution with your team andOvativepartners. You will directly manage 1 to 2 team members,supportingtheir development whileensuringwork is high quality, efficient, and outcome oriented.
Success in this role means:
Clients are making healthy, data informed decisions based on MMM and testing
Measurement is influencing investment strategy and business performance
Clients are confident and satisfied withOvative’spartnership
Your team feels supported, challenged, and proud of the impact they are delivering
This role requires strong executive communication, structured problem solving, and the ability toinfluence acrossteams without formal authority.
Responsibilities of a Sr. Manager, Marketing Analytics & Measurement:
Client Leadership and Business Impact
Serve as the primary measurement lead for 1 to 3 enterprise clients
Translate MMM, incrementality testing, and forecasting outputs into clear business recommendations
Lead executive presentations and strategic discussions with VP to C-level stakeholders
Identifywhat is working, what is not, and define the roadmap to improve marketing effectiveness
Ensure measurement outputs inform budget allocation, channel strategy, and growth decisions
Maintainstrong client relationships rooted in trust, clarity, and proactive leadership
Strategic Direction and Cross Functional Influence
Partner with Paid Media, Analytics, and Data Science teams to align on measurement strategy and execution
Influence cross functional stakeholders without formal authority to drive cohesive outcomes
Ensure work is focused on high value questions that materiallyimpactthe client’s business
Support new business conversations by shaping clear, differentiated measurement approaches
Team Leadership and Development
Directly manage and develop 1 to 2 team members
Provide clear direction, feedback, and coaching to support growth
Ensure deliverables are high quality,timely, and aligned to client priorities
Foster an environment where team members feel empowered and accountable
Requirements:
8 to 15 years of experience in marketing, marketing analytics, or marketing consulting roles with direct client responsibility
Experience working with large, complex organizations and multiple senior stakeholders
Demonstrated ability to translate complex marketing analytics into clear business recommendations
Strong executive communication skills with experience presenting to VP and C-level leaders
Experience leading client relationships and owning outcomes, not just deliverables
Ability to influence cross functional teams without formal authority
Experience managing and developing direct reports
Comfortoperatingin ambiguity and defining structure where it does not exist
Action oriented mindset with a bias toward progress and decision making
Preferred:
ExperienceleveragingMarketing Mix Modeling, incrementality testing, or other marketing effectiveness frameworks to inform investment decisions
Experience using measurement outputs to guide budget allocation, forecasting, or strategic planning
Agency experience, particularly within performance marketing or full funnel marketing environments
Industry experience in telecom, retail, or other large scale consumer marketing organizations
Experience contributing to business development efforts or supporting new client growth
Pay Transparency
AtOvative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actualoffers are made with consideration for relevant experience andanticipatedimpact.Additionalbenefits information is provided below.
For ourSr.Manager positions, our compensation ranges from $111,000 to $186,000, which is inclusive of a 25% bonus.
Benefits of Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture:
Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
Compensation and Insurance:
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy:
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
| Location | Minneapolis, Minnesota |
| Salary | $111,000–$186,000 Per Year |