Sr. Manager, Marketing

The Senior Manager, Marketing leads the execution of marketing initiatives that support company growth, brand awareness, demand generation, customer engagement, and business development objectives across TBS Companies. This role partners with business unit leaders to develop and implement marketing plans, manage marketing programs, and ensure consistent brand and customer communications across all divisions. The position provides leadership to the marketing team while driving measurable marketing performance and continuous improvement.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute marketing strategies and annual marketing plans that support company growth objectives, business unit priorities, and market opportunities.
• Translate company goals into actionable marketing programs, campaigns, channel plans, and performance measures.
• Partner with business unit leaders to support brand positioning, customer engagement, lead generation, product promotion, and market growth initiatives.
• Manage brand standards and ensure consistency in messaging, visual identity, and communications across all company brands and divisions.
• Lead and coordinate integrated marketing activities, including digital marketing, content development, trade shows, social media, email marketing, website management, video, SEO, and sales support initiatives.
• Collaborate with sales and business leaders to improve lead generation, campaign effectiveness, customer experience, and marketing support processes.
• Analyze market trends, customer insights, competitor activity, and industry developments to identify opportunities and recommend marketing actions.
• Manage marketing operations, including campaign execution, vendor relationships, marketing technology platforms, budgets, content workflows, and event coordination.
• Track and report marketing performance through established metrics and dashboards, providing recommendations for optimization and continuous improvement.
• Manage marketing projects and priorities across multiple business units while ensuring alignment with organizational goals.
• Lead, coach, and develop marketing team members while fostering collaboration, accountability, and professional growth.
• Travel up to 25%.

EDUCATION / EXPERIENCE

• Bachelor's degree in marketing, Communications, Business, or a related field required.
• Advanced degree or MBA preferred.
• 7-10 years of progressive marketing experience with demonstrated success leading integrated marketing programs and teams.
• Experience in B2B marketing within manufacturing, construction, industrial, or multi-division organizations required.
• Trade show and event marketing experience required.
• Experience managing digital marketing, lead generation, brand management, and marketing analytics preferred.

OTHER REQUIREMENTS

• Demonstrated ability to develop and execute marketing plans that contribute to revenue growth, customer engagement, and brand awareness.
• Strong ability to balance tactical execution with functional planning and prioritization.
• Proven experience managing multiple projects, stakeholders, budgets, and deadlines in a fast-paced environment.
• Strong written and verbal communication, presentation, project management, and organizational skills.
• Analytical mindset with the ability to interpret marketing performance data and make data-driven recommendations.
• Effective collaborator who can build relationships across departments and influence outcomes through partnership and communication.
• Adaptable, customer-focused, results-oriented, and comfortable working in a manufacturing and construction-related environment.