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Sr. Manager, Marketing Technology & Product

Vail Resorts

Broomfield, CO

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JOB DETAILS
SALARY
$108,000–$145,000 Per Year
SKILLS
Application Programming Interface (API), Artificial Intelligence (AI), Automation, Automation Systems, Business Skills, Communication Skills, Communications Architecture, Cross-Functional, Customer/Client Research, Data Management, Ecosystems, Emerging Technology, Enterprise Marketing, Establish Priorities, Information Technology & Information Systems, Leadership, Machine Tool, Marketing, Marketing Automation Software, Marketing Software, Matrix Management, Messaging Technology, Metrics, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Multiplatform/Cross-Platform, Operational Audit, Operational Strategy, Organizational Skills, Product Lifecycle Management, Product Programs, Requirements Management, Risk Management, Short Messaging Service (SMS), System Integration (SI), Systems Administration/Management, Technical Delivery, Technical Leadership, Training/Teaching, Use Cases, Work From Home
LOCATION
Broomfield, CO
POSTED
9 days ago
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!


Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).


Job Summary:

The Senior Manager, Marketing Technology & Product will lead the evolution of the systems, integrations, and operational frameworks that power journey-based communications across email, push, SMS, web, and emerging activation channels. Sitting within the Marketing organization, this role partners across Strategy, Operations, Analytics, Product, and Enterprise Technology teams to shape the future of guest communications at Vail Resorts. This individual will help define journey -based engagement strategies and translate them into scalable marketing technology capabilities, platform roadmaps, and operational frameworks.


Job Specifications:


+ Starting Wage: $108,000 - $145,000 + annual bonus

+ Employment Type: Year Round

+ Shift Type: Full Time hours

+ Minimum Age: At least 18 years of age

+ Housing Availability: No


Job Responsibilities :


+ Own and define the roadmap across core marketing technology platforms including customer data, messaging, and integration systems, ensuring alignment to business priorities and long-term platform strategy

+ Lead the evolution of the communications architecture to support journey -based orchestration, real-time personalization, cross-channel activation, and scalable audience management

+ Identify capability gaps across the marketing technology ecosystem and translate them into structured initiatives with clear business value, technical scope, dependencies, and success metrics

+ Balance foundational platform investments, including data architecture, integrations, governance, and enablement tooling, against near-term business priorities and delivery timelines

+ Serve as the single-threaded owner for marketing-driven platform initiatives requiring cross-functional coordination across Marketing, IT, Product, Analytics, and Engineering teams

+ Translate business requirements into clearly defined product and platform initiatives, including scope definition, prioritization, technical dependencies, delivery sequencing, and risk management

+ Lead prioritization and roadmap alignment across stakeholders while navigating trade -offs between business urgency, technical complexity, scalability, and resource constraints

+ Drive alignment across interconnected initiatives to ensure platforms evolve as part of a cohesive, guest-centric ecosystem rather than isolated solutions

+ Partner with cross-functional teams to operationalize platform capabilities, ensuring successful adoption, scalability, and ongoing optimization of marketing technology solutions

+ Operate as both a hands-on builder and strategic leader, directly contributing to solution design, workflow development/training, and platform configuration while guiding long-term architecture and roadmap direction

+ Evaluate and operationalize AI-driven capabilities and emerging technologies across the marketing technology ecosystem, identifying high-value use cases that improve personalization, automation, and operational efficiency


Job Requirements:


+ Bachelor's degree in Marketing, Business, Information Systems, Communications, or a related field

+ 5–8 years of experience across Marketing Technology, Product Management, Lifecycle Marketing, or Journey Orchestration ecosystems

+ Proven experience leading complex, cross-functional platform or systems initiatives within enterprise-scale organizations

+ Experience partnering closely with Engineering and Enterprise Technology teams to define and deliver scalable platform capabilities

+ Strong proficiency with Microsoft Office, including Excel and PowerPoint

+ Strong understanding of customer data platforms, marketing automation systems, communication platforms, and activation architectures

+ Working knowledge of integrations, APIs, data flows, and interconnected platform ecosystems

+ Demonstrated ability to translate business objectives into scalable operational and technical solutions

+ Strong prioritization and stakeholder management capabilities in environments with competing priorities and dependencies

+ Experience operating within highly matrixed organizations and navigating organizational ambiguity

+ Excellent communication and organizational alignment skills across technical and non-technical audiences

+ Experience supporting journey-based orchestration across email, push, SMS, web, or related activation channels

+ Experience with enterprise marketing technology ecosystems and platform roadmap development

+ Familiarity with customer data and audience management approaches that enable personalization at scale

+ Ability to balance strategic platform evolution with near-term business delivery needs


The expected Total Compensation for this role is $108,000 - $145,000 + annual bonus. Individual compensation decisions are based on a variety of factors.


Job Benefits


+ Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

+ MORE employee discounts on lodging, food, gear, and mountain shuttles

+ 401(k) Retirement Plan

+ Employee Assistance Program

+ Excellent training and professional development


Full Time roles are eligible for the above, plus:


+ Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

+ Free ski passes for dependents

+ Critical Illness and Accident plans


Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.


Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.


In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.


We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.


Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


_Requisition ID 515158_

_Reference Date: 06/09/2026_

_Job Code Function: Marketing_

About the Company

V

Vail Resorts

Vail Resorts, Inc. is the premier mountain resort company in the world and a leader in luxury, destination-based travel at iconic locations. At Vail Resorts, our mission is simple – to create the Experience of a Lifetime for our employees, so they can, in turn, provide exceptional experiences for our guests.
COMPANY SIZE
10,000 employees or more
INDUSTRY
Sports and Physical Recreation
WEBSITE
https://jobs.vailresortscareers.com/

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