Description Titan is a high-growth, fast-paced company. As a top 500 internet retailer, we are growing fast in order to build the foundation for our continued progress. Being a part of the Titan team is an unmatched experience. The Sr. Manager of Retention & Email Marketing leads the consumer-centric contact strategy for Titan that drives revenue while growing brand loyalty and advocacy. Skilled at both interpreting data and shaping creative and messaging, this individual applies customer analytics and deep customer insight to optimize the communication journey while increasing customer retention.In the Sr. Manager, Retention & Email Marketing role, you will: Own the email & sms channels, which includes building and managing sms & email campaignsCreate retention strategy including defining metrics to determine success.Manage email & sms channel budgetDevelop strategy and execute email & sms campaigns that promote our products to engage new customers and retain existing customers.Understand digital marketing concepts and metrics pertaining to customer segments, customer engagement and the customer journey.QA campaigns for functionality and optimized customer experienceMaintain a current understanding and application of email/ sms & retention best practicesManage our email & sms agencies and work to ensure functionality and data integrity.Work closely with the Marketing team to create journeys and campaigns in alignment with sales plan.Manage the creation of email templates using HTML, CSS and Klaviyo.Own and define effective email/ sms & retention KPIs to determine the success of email/ sms channels.Create and manage A/B tests to continually improve email/ sms program.Ensure all email templates meet technical requirements and have cross-device compatibility.Manage email/ sms marketing team.Requirements Creative and analytical mindset who loves to share findings and actionable insights3-5 years of experience within digital marketing, preferably with an e-commerce or direct-to-consumer brand1-3 years experience with Email/ SMS Marketing Systems (i.e. Klaviyo)Strong attention to detailStrong problem solving and critical-thinking capabilityAbility to execute a project from start to finish independentlyAbility to adapt and be agile as needed in a fast-paced, growing environmentShopify experience preferred not requiredExperience with A/B and multivariate testing preferredKnowledge of HTML and CSS is preferredBachelor's degree in Marketing or related fieldReporting Reports to: Director of Demand Planning & PricingWhen and where do we need you? Job Location: Memphis, TN or Nashville, TNJob Type: Full Time/Exempt#J-18808-Ljbffr