Sr. Manager, Social Media, Influencer & Talent

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And thats exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

HEYDUDE is seeking a Sr. Manager, Social Media, Influencers and Talent with a deep passion for content and community to lead our social media, influencer, and Talent strategy and implementation. This person is a digital native, exhibiting creative judgement and a strong point of view on marketing. They know the ins and outs of all social platforms and are equipped with ideas for ways the brand can punch through the noise. This role sits at the intersection of creativity, strategy, and cultural relevance - balancing storytelling and data-driven performance to drive engagement, awareness, and advocacy.

What Youll Do

Social Media

• Own the brand's organic social strategy across platforms (Instagram, TikTok, YouTube, X, etc.), ensuring consistency with the overall brand narrative and marketing priorities.
• Develop always-on and campaign-specific content calendars that align with seasonal priorities and product launches.
• Partner closely with Coordinated Marketing, Creative, Commercial Marketing, and Paid Media to ensure coordinated storytelling and amplification.
• Monitor social trends, emerging platforms, and consumer behavior to keep the brand culturally relevant and ahead of the curve
• Ensure accurate distribution of reports detailing social media benchmarks, and strategies to improve our connection to consumers.

Influencers

• Develop and be accountable for influencer marketing programs that drive authentic brand advocacy and measurable results.
• Identify and nurture connections with creators, tastemakers, and brand advocates who resonate with the companys values and audience.
• Lead influencer budgets, contracts, and deliverables in partnership with legal and procurement teams.
• Evaluate campaign impact using engagement, sentiment, and ROI metrics; translate insights into actionable strategies.

Talent

• Lead talent engagement strategies, including partnerships with celebrities, athletes, and cultural icons for Hey Dude Brand.
• Lead the day-to-day relationship with talent, ensuring contractual obligations are met.
• Collaborate with internal collaborators (PR, Legal, Creative) to negotiate partnerships and ensure deliverable alignment.

What Youll Bring to the Table

• BS or BA degree in business marketing or related field (MBA or similar degree highly desired)
• At least 8+ years of digital and social marketing experience or equivalent, preferably in global consumer products.
• Shown ability to lead others within a team or similar experience for 3 or more years.
• Intricate and knowledge of key global social platforms
• Ability to jump from creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Consistent record to develop and run cross-platform social activations that delivered positive material results including reach, engagement, follower growth, brand perception improvement, and sales.
• Sophisticated analytical skills, ability to translate complex data into useful strategy
• Strong project management and cross-functional team leadership skills including organizational skills, project planning abilities, timeline management, results-orientation and interpersonal skills.
• Agency management experience is a plus
• Thrives in working in a fast-paced, dynamic environment both collaboratively and autonomously
• Deeply committed to mentoring and managing a team that delivers phenomenal results, and equally important, develops a dynamic where the team takes great pride in their work and shows up ready to work hard for each other and to have a ton of fun along the way. Culture eats strategy.

#Heydude

#LI-MK1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Sr. Manager, Social Media, Influencer & Talent

Salary or Pay Range: $139,000 - $149,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate