Sr Marketing Analyst

Job description

Carrier is seeking a senior, hands-on marketing analytics professional to strengthen its reporting, dashboarding, and marketing data governance capabilities. This is an individual contributor role for someone who can independently build and improve analytics solutions while also providing expert guidance on selected data governance, measurement, and reporting initiatives.

The ideal candidate combines strong technical execution across Google Analytics, Power BI, and SQL with the ability to translate marketing data into clear insights for business stakeholders. While this person will lead or advise Carrier on specific areas of analytics and data governance, the majority of the role will remain hands-on.

Key Activities

• Build, maintain, and enhance marketing dashboards and recurring reports using Power BI and other reporting tools.
• Analyze digital marketing performance using Google Analytics, campaign, web, CRM, and related data sources.
• Write and optimize SQL queries to extract, combine, validate, and analyze data.
• Translate business and marketing questions into clear reporting requirements, KPIs, and actionable insights.
• Perform data validation, troubleshoot reporting discrepancies, and improve the accuracy and consistency of marketing data.
• Document reporting logic, data definitions, calculations, and source dependencies.
• Provide subject-matter expertise on marketing data governance, including KPI definitions, taxonomies, naming conventions, data ownership, access, quality standards, and reporting controls.
• Lead selected working sessions with Carrier stakeholders to define or improve marketing measurement and data governance practices.
• Recommend practical improvements to reporting processes, analytics tools, and data management approaches.
• Partner with marketing, digital, analytics, technology, and agency stakeholders across a complex global organization.
• Support and coach internal stakeholders on analytics and governance practices while remaining directly responsible for hands-on delivery.

Key Requirements

• 7 years of experience in marketing analytics, digital analytics, business intelligence, or a related field.
• Advanced experience creating dashboards and reports in Power BI.
• Strong hands-on SQL skills, including working with multiple data sources and complex datasets.
• Deep experience with Google Analytics, preferably GA4, and digital marketing measurement.
• Experience defining KPIs, reporting frameworks, data definitions, and measurement standards.
• Working knowledge of data governance principles, including data quality, ownership, taxonomy, documentation, and access controls.
• Ability to move comfortably between detailed technical execution and senior stakeholder discussions.
• Strong analytical, problem-solving, and data storytelling skills.
• Experience working across multiple teams, business units, geographies, or complex enterprise environments.
• Ability to operate independently, establish structure in ambiguous environments, and deliver high-quality work with limited oversight.

This is not a people-management role. Success requires someone who is comfortable spending the majority of their time directly building, analyzing, validating, and documenting, while stepping into a leadership or advisory capacity where Carrier needs deeper analytics or data governance expertise.