SALARY$84,800-$100,700, bonus eligibleROLE SUMMARYThe Sr. Marketing Coordinator oversees assigned brands by managing sales performance, distribution, retail execution, and local marketing activation. This role coordinates local execution of national and regional marketing plans, including sponsorships, digital initiatives, and brand ambassador programs. The position supports the sales team with marketing materials while managing POS inventory, budgets, CPC spend, and supplier bill-backs. Strong relationships with field sales, media, and community partners ensure effective brand growth and market relevance.JOB RESPONSIBILITIESManage assigned brands to include sales performance, distribution and retail executionDevelop and implement plans to grow key areas of these brandsPrepare and present marketing support tools available to the sales forceCoordinate and implement the local execution of national and geographic marketing plansCoordinate and implement various programs including, but not limited to, Brand Plans, Geographic Marketing, CA&E, local sponsorships, Digital Marketing, ethnic marketing, and internet activities as assigned by the Director of Sales and MarketingManage POS/PPG warehouse inventory, planning, budget, executionManage Sales and Marketing Budgets for WashingtonManage CPC (Cents per Case) Brands Spends for both A-B and Marketplace BrandsManage all Marketing aspects of Sponsorships and Venue ExecutionManage and Plan all Brand Ambassador Activities (BET) – Brand Execution TeamManage the Monthly Supplier Bill Back ProcessDevelop positive relationships with local promoters, media representatives, and field sales managers to stay informed of local trends, company direction and community needs, as well as to negotiate favorable terms for sponsored activitiesEvaluate and respond to local requests for sponsorships and donationsHelp develop budgets and track and manage expenses for assigned projects and programsAssist with special projects assigned by the Marketing Director and the Sales and Marketing DirectorJOB QUALIFICATIONSHigh School Diploma or GED requiredSkills in negotiations, event coordination, basic software, customer follow up, and time planning are essentialMust be willing to work weekends and eveningsPrevious sales experience is requiredMarket plan development and executionPREFERRED QUALIFICATIONSAdvanced degreeWillingness to relocate within the US for future opportunitiesBeer/alcohol industry knowledgeBENEFITSHealth benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending AccountsLife Insurance and Disability Income ProtectionGenerous Parental Leave and FMLA policies401(k) Retirement Savings options with a company matching contributionChance to work in a fast-paced environment among a company of owners#J-18808-Ljbffr