Digital Marketing Specialist

Job Category: Marketing Requisition Number: DIGIT011664

Posted: April 14, 2026

Full-Time On-site Wallingford, CT 06492, USA

Description

At Berkshire Hathaway HomeServices, we GO BEYOND and we are looking for someone who does thesame.

We are seeking a creative, forward-thinking Digital Marketing Specialist who is passionate about digital storytelling, brand growth, and delivering standout work. This is an opportunity to be part of a dynamic marketing team where your ideas are valued, your creativity is encouraged, and your impact is visible. In this role, you will bring campaigns to life across digital platforms, elevate our brand presence, and support our network of agents with innovative marketing solutions that drive real results.

Job Duties and Responsibilities (Essential Job Functions):

1. Content Creation & Campaign Execution (Web, Social, Email) – 30% Create, schedule, and manage digital content and campaigns that engage audiences and drive results.
2. Agent & Internal Marketing Support – 25% Collaborate with agents and internal teams on marketing needs, requests, and initiatives.
3. Analytics & Performance Reporting – 15% Track and analyze digital marketing performance using analytics tools, providing actionable insights and recommendations.
4. Project Coordination and Administrative– 15% Manage marketing projects, schedules, and cross-functional coordination to ensure timely execution.
5. Website Updates & Content Maintenance – 10% Update property pages, blog posts, and core website content to ensure accuracy, consistency, and alignment with brand standards.
6. Perform any additional responsibilities as requested or assigned. (0-5%)

Performance Expectations:

• Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
• Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
• Establish and maintain positive and productive work relationships with all staff, customers and business partners.
• Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
• Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.

What You Bring: A positive attitude and a true team player mindset. You thrive in a fast-paced environment and are comfortable wearing many hats. You are eager to take on new challenges, learn and grow professionally, and contribute to a marketing team that is growing, innovative, and results-driven. You understand that in real estate marketing, creativity, flexibility, and collaboration are essential, and you are ready to make an impact from day one.

Qualifications:

• Bachelor's degree in business, marketing, communications or related field; or equivalent work experience.
• 2-5 years of hands-on digital marketing experience, with an emphasis on social media and digital marketing, real estate marketing a plus!
• Experience creating content and managing Social Media platforms, including Facebook, Instagram, LinkedIn and web content.
• Real Estate industry background and/or knowledge preferred.

Knowledge and Skills:

• A passion for digital marketing, creativity, and innovation.
• Ability to manage multiple projects in a fast-paced environment with strong attention to detail.
• Full working knowledge of all Microsoft Office products, including Microsoft Project and SharePoint.
• Current knowledge of industry trends in website, social media, mobile and customer relationship management products.
• Strong understanding of SEO, content strategy, analytics and social media platforms.
• Working knowledge of website analytics tools (such as Google Analytics) and App content and functionality.
• Excellent writing, grammar and visual storytelling skills.

Other:

• Please provide link to portfolio for consideration.

Wage: $25.00 - $34.68 hourly; actual wage is based upon education and experience.

Benefits: Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.