Sr. Marketing Intelligence Analyst

Title: Sr Mktg Intelligence Analyst 

Team: Marketing 

Location: Hybrid in San Diego, CA 

Reports To: CMO or their designee 

About PracticeTek 

Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go! 

We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity. 

We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together. 

At PracticeTek, you’ll get to: 

• Shape the future of healthcare with technological solutions that are always evolving to meet real-world needs. 

• Team up with passionate, talented people who care deeply about patients, providers, and making a difference. 

• See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone. 

• Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development. 

Why You’ll Love It Here 

As part of the TekTribe, you’ll enjoy: 

• Comprehensive health, dental, and vision coverage options 

• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing 

• Flexible paid time off, sick time, and 10 company-paid holidays 

• 401(k) plan with company match to help you build your future 

• Culture Committee driving initiatives that spark connection, fun, and belonging 

• A workplace powered by innovation, collaboration, and energy every day 

The Career Opportunity:  

We're looking for a Senior Marketing Intelligence Analyst who turns CRM and marketing automation data into a competitive advantage. This is a high-impact individual contributor role sitting at the intersection of data, strategy, and go-to-market execution — translating HubSpot and Salesforce signals into clear insights that accelerate pipeline velocity from first touch to closed-won. 

You'll own the analytical layer of our marketing engine: identifying where demand is building, where funnel stages are leaking, and where growth opportunities are hiding in plain sight. Your work won't live in dashboards — it'll drive decisions.  

What You’ll Do 

Here’s how you’ll help us bring our mission to life and show up as a Trusted Partner: 

• Mine HubSpot and Salesforce data to surface TOFU engagement patterns, lead quality signals, and conversion trends across the full funnel 

• Build and maintain reporting frameworks that connect marketing activity to pipeline contribution and revenue outcomes 

• Identify friction points across the buyer journey and partner with demand gen, product marketing, and RevOps to act on them fast 

• Develop lead scoring models and segmentation logic that sharpen targeting and improve MQL-to-SQL conversion rates 

• Deliver proactive, insight-forward analysis — not just what happened, but what it means and what to do next 

What You Bring 

• 5–8 years in marketing analytics, revenue operations, or a related intelligence function 

• Deep, hands-on fluency in HubSpot and Salesforce — you know where the data lives, what it means, and how to connect the two 

• Strong command of funnel metrics, attribution modeling, and pipeline reporting 

• Ability to translate complex data into clear narratives for both marketing teams and executive stakeholders 

• A bias toward speed and action — you close insight gaps, you don't just document them 

Ready to Join? 

If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and Better. Together. 

The Fine Print (That Really Matters) 

At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate’s skills and experience. For this position, we reasonably expect to pay between $100,000 -$120,000. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable. 

PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law. 

This job description is not a contract of employment and does not alter the at-will relationship between PracticeTek and its employees.