Sr Marketing Manager, Lifecycle & Demand, WW SMB Financing

Amazon

Seattle, WA

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JOB DETAILS

SKILLS

Advertising, Analysis Skills, Artificial Intelligence (AI), Business Growth, Business-to-Business (B2B), Campaigns, Consumer Goods and Services, Consumer Software, Cross-Functional, Cross-Selling, Customer Relationship Management (CRM), Customer/Client Research, Data Analysis, Economics, Financial Services, Functional Programming Languages, Improvement Metrics, International Marketing, International Sales, Leadership, Loans, Market Segmentation, Marketing, Marketing Automation Software, Outbound Marketing, Performance Analysis, Pivot Chart, Pivot Tables, Process Improvement, Product/Service Launch, SQL (Structured Query Language), Sales, Short Messaging Service (SMS), Small Business, Software as a Service (SaaS), Startup, System Operations, Tableau, Test Program, Web Analytics

LOCATION

Seattle, WA

POSTED

30+ days ago

Description Do you want to revolutionize how small and medium businesses access working capital while building one of Amazon's fastest-growing financial services businesses? Join WW SMB Financing. We are building the future of small and medium business financing, leveraging Amazon's scale and capabilities to democratize access to capital for millions of sellers worldwide. Our team operates with the agility of a fintech startup within Amazon. We are seeking a senior lifecycle marketer to own the outbound activation system that converts the right sellers into qualified loan applicants. This role is for an analyst-marketer who designs cohort journeys against established segmentation frameworks, ships GenAI-powered marketing mechanisms, and drives measurable application start rate uplift segment by segment. Key job responsibilities Lifecycle System Operation: Design and ship outbound journeys and retargeting across email, push, and other outbound channels (e.g. ads) that activate target segments with the right channel mix and frequency Segment Activation: Translate established segmentation and propensity models into channel-specific cohort treatments, suppression rules, and journey logic that move app start rate by segment Cross-Surface Campaign Coordination: Coordinate with the onsite surface owner on cross-surface campaign design, frequency orchestration, and unified seller treatment Experimentation Execution: Run a structured test program within the team's experimentation framework, sizing hypotheses, shipping cohort-level tests, and codifying learnings back into segmentation and content strategy GenAI Mechanism Shipping: Build and operate at GenAI-driven marketing mechanisms that compresses cost-per-touchpoint or unlocks personalization that is not possible with manual operation Performance Reporting: Pull, interpret, and report on campaign/channel impact to app start rate with low dependence on a BIE partner, surfacing program-level signal back into the team's measurement architecture US Seller Event Activation: Own US-based seller event execution as part of the outbound surface, integrating events into the broader lifecycle journey A day in the life Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan. If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you're passionate about this role and want to make an impact on a global scale, please apply! Basic Qualifications - 7+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches - Bachelor's degree in marketing, advertising, business or equivalent - Knowledge of analytics tools and web traffic reporting - Experience with test and learn, marketing optimization, and experimentation - Hands-on experience owning multi-channel, outbound lifecycle programs (e.g. email, push, sms, ads) - Demonstrable AI fluency, including active daily use of AI tools Preferred Qualifications - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting - Master's degree in marketing, economics, business or equivalent - Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms - Experience with multi-product cross-sell or attach programs with measurable lift - Fintech, lending, or financial services domain experience - International marketing experience, particularly EU - B2B SaaS, fintech, or marketplace lifecycle background Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1994

WEBSITE

http://Amazon.com/militaryroles

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