Sr. Marketing Manager, Organic Talent Channels Amazon Attraction, Influence, and Marketing

At Amazon, we are reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a high-judgment, well-organized, self-motivated, and strategic program leader to own Amazon"s employee amplification program - a global initiative that activates employee voices as a measurable hiring channel. This role will define and operate a scalable employee advocacy model that transforms authentic employee storytelling into an attributable talent acquisition lever, reaching the 70% of top talent who aren"t actively looking for their next role.

As a successful candidate, you"ll have a proven track record of building and scaling complex, cross-functional programs from zero to one. You should be equal parts strategist and operator - comfortable defining a measurement framework with data science partners one day and presenting pilot results to senior leadership the next. You thrive in ambiguity, make high-quality decisions with incomplete information, and know how to influence partner teams whose roadmaps don"t report to you. You understand that employee advocacy isn"t a marketing campaign - it"s hiring infrastructure - and you"re energized by building the mechanisms that make it repeatable, scalable, and attributable. This is a role that requires both strategic vision and operational rigor on a team that works hard and has fun.

Key job responsibilities

Program Strategy & Operating Model: Own the employee amplification operating model, from broad self-serve advocacy infrastructure for all employees, to targeted activation for priority hiring domains, to executive thought leadership that builds credibility with passive talent markets. Define program objectives, success criteria, and prioritization. Make strategic trade-offs between pilot depth and scaling breadth based on data and business need.

Design & Execution: Own the program end-to-end, from hypothesis definition through measurement and expansion decisions. Define pilot domains, establish pre-pilot baselines in partnership with analytics teams, manage evaluation cycles, and present results to senior leadership. Anticipate risks, build contingency plans, and make real-time adjustments based on emerging data.

Tech Integration Oversight: Own oversight of all technical integrations that power the employee amplification program - including content distribution platforms, recruiting system integrations, and onboarding touchpoints. Define program-side requirements, manage the integration roadmap in partnership with the Tech team, and ensure ongoing maintenance and performance. Own the transition from third-party tooling to Amazon-native infrastructure.

Stakeholder Management & PR Partnership: Serve as the primary point of contact for the program with senior leadership, analytics, PR, and Engineering teams. Own the strategic PR relationship, establishing policy frameworks, executive activation alignment, and escalation paths. Influence partner team roadmaps and investment priorities. Present effectively to senior leaders and own cadenced reporting (MBR, QBR).

Measurement & Attribution: Own the program"s measurement narrative. Partner with analytics teams to design formalized experiments, validate attribution methodology, and confirm baseline metrics. Own comparative analysis that isolates employee amplification contribution from other sourcing channels. Translate data into strategic recommendations for program expansion or refinement.

Activation Strategy: Define which hiring domains, roles, and executives to activate and when in partnership with Talent Marketing stakeholders. Design participation frameworks that prevent fatigue while maximizing impact during active hiring windows. Approve regional expansion strategy and prioritization as the program scales into new markets.

Operational Excellence: Build repeatable, scalable mechanisms for every aspect of program operations from participant identification to content distribution to impact reporting. Document processes, create playbooks, and establish governance frameworks that enable the program to expand without proportional headcount growth.

People Development: Actively mentor and develop team members. Participate in recruiting and hiring. Provide constructive peer feedback and promotion assessments.

About the team

Amazon"s Attraction, Influence, and Marketing organization is a dynamic team of marketing professionals dedicated to attracting and engaging top talent across Amazon"s diverse business segments. The Employee Amplification team operates at the intersection of employee voice and talent brand, building the mechanisms that transform authentic employee storytelling into a measurable hiring channel. We"re passionate about proving that the recruiting tool Amazon has is the people who already work here - and we"re building the infrastructure to activate that at scale.