About RumplRumpl makes comfort perform. We invented the modern outdoor blanket and continue to lead the category through technical innovation, bold design, and storytelling that sparks connection. From artistic collaborations to ultra‑packable gear, we exist to celebrate the moments after it — when the hike is done, the fire is lit, and connection begins.We're builders at heart. We move fast, test often, and care deeply about the relationships behind the business — from our retail partners to the communities that bring our brand to life.About the RoleThis is a high‑impact, player‑coach role. You'll own Rumpl's go‑to‑market process and make sure every product launch shows up with clarity, consistency, and impact — then extend that work into brand‑building across events, partnerships, social, and community.Some days you'll be architecting seasonal GTM plans. Other days you'll be on a trade show floor, activating a partnership, or jumping into creative execution. You'll manage one direct report while staying close to the work yourself.This role travels. A lot. Trade shows, activations, and partnerships mean you'll be on the ground regularly throughout the year, representing Rumpl in the real world.This role is accountable for brand heat, cultural relevance, and top‑of‑funnel momentum. If you're looking to purely manage or stay at the strategy layer, this role ain't for you.What You'll OwnGo‑to‑MarketOwn Rumpl's seasonal GTM calendar in partnership with Product and CreativeCollaborate early in the product lifecycle to shape positioning, naming, and storytellingTranslate GTM milestones into actionable plans and timelines across teamsLead campaign briefing across Marketing, Ecommerce, and SalesProject manage all creative and marketing deliverables end to endPresent campaign narratives and launch plans to stakeholdersAnalyze performance and document post‑launch learnings to improve over timeWholesale and Retail MarketingOversee creation of sell‑in decks, workbooks, POP, and trade show materialsPartner closely with Sales to ensure tools and storytelling support revenue goalsCoordinate with Creative on layout, copy, and packaging elementsEvents, Partnerships, and ExperientialLead Rumpl's presence at trade shows, grassroots activations, and community eventsAllocate and deploy event budgets for maximum brand impactIdentify, develop, and execute brand partnerships and collaborations that feel authentic and culturally relevantSocial, Influencers, and CommunityOwn organic social strategy — channel planning, content cadence, performance insightsBuild and manage a network of creators and brand advocatesAmplify UGC and community storytelling across channelsTrack performance and optimize for engagement, reach, and trafficWhat Success Looks LikeProduct launches are on time, aligned, and increasingly impactfulGTM processes become more efficient and predictable over timeEvents and activations generate real‑world energy and measurable brand liftPartnerships feel authentic, strategic, and culturally relevantOrganic channels show increased engagement, traffic, and brand interestCross‑functional teams operate with stronger alignment and speed under your leadershipWho You ArePlayer‑coach: You can think strategically and execute in the same dayConnector: You're comfortable building relationships with buyers, creators, partners, and community membersHigh energy: You can show up at a trade show and engage with hundreds of people without fadingTaste‑driven: You know what good looks like in brand, product, and cultureScrappy: You can operate effectively in a resource‑constrained environmentDigitally fluent: You understand how physical activations translate into digital attentionExperience5‑8 years in brand or product marketing, ideally at an outdoor or active lifestyle brand in the $35M–$150M rangeProven track record managing GTM calendars and cross‑functional launchesStrong project management skills with sharp attention to detailExperience building wholesale marketing tools and assetsExperience planning and executing events and activationsExperience managing a small team or direct reportsExperience building influencer or community‑driven programsWhat This Role Is (and Isn't)This IsHigh autonomy with real influence on how the brand shows upA mix of strategy and hands‑on executionFast‑moving, dynamic, and creativeBuilt for someone who thrives doing the work, not watching itThis Is NotA Director role with large team and budget ownershipA purely executional coordinator roleA purely strategic layer‑sitting roleA corporate marketing function removed from the customerWhy RumplPaid Time OffPaid HolidaysProduct discountsCompetitive compensation commensurate with experienceMonthly health insurance allowance401(k) with company match, vests Day 1Hybrid schedule: in‑office Tuesday, Wednesday, and Thursday when not travelling#J-18808-Ljbffr