The Senior Marketing Manager - Digital Full Service Restaurants (Institutional) is responsible for shaping and executing the Division's global marketing vision, driving growth, and ensuring alignment with overall business objectives. This role leads cross-functional teams, develops innovative go-to-market strategies, and champions digital transformation and customer-centricity across the enterprise.
What You Will Do:
Strategy & Innovation
Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives.
Identify segment trends and how they impact Ecolab and our customers, Translate identified segment insights into actionable market opportunities & requirements for digital solutions.
Manage pipeline process from ideation through commercialization.
Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms).
Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch.
Develop a deep understanding of customer base and competitors.
Drive segment-specific innovation and renovation projects.
Market Analysis & Segmentation
Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences.
Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior).
Monitor market trends and adjust segmentation strategies as needed.
Partner with cross-functional teams to understand the regulatory and compliance requirements in the Institutional vertical.
Go to Market
Define and deliver segment-specific marketing strategies and campaigns.
Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights.
Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition.
Collaboration & Enablement
Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results.
Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations.
Partner with marketing communications to bring customer-facing programs to market.
Reporting & Optimization
Manage reporting and analytics on all programs to measure success and return on investment.
Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness.
Location: Napervill, IL or St. Paul, Minnesota
Minimum Qualifications:
Bachelor's degree
8 years of professional experience in a business-to-business environment
Immigration sponsorship not available for this role
Preferred Qualifications:
MBA, preferably in Marketing
Strong verbal and written communication skills
Excellent verbal and written communication skills; ability to work well in a group as a solid team player
Ability to build and maintain relationships and coordinate projects across different functional groups regionally
Solid business acumen
Strong problem solving and analytical skills
Attention to detail; strong sense of urgency
Experience with wide range of marketing tools, including strategic and tactical product marketing capabilities
Annual or Hourly Compensation Range
The base salary range for this position is $133,700.00 - $200,600.00. This position is eligible for annual bonus pay based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws.
Benefits
Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.
If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.
Potential Customer Requirements Notice
To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to:
Americans with Disabilities Act (ADA)
Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.
A trusted partner for millions of customers, Ecolab (ECL) is a global sustainability leader offering water, hygiene and infection prevention solutions and services that protect people and the resources vital to life. Building on a century of innovation, Ecolab has annual sales of $15 billion and more than 48,000 associates, Ecolab delivers comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use, and improve operational efficiencies and sustainability for customers in the food, healthcare, life sciences, hospitality and industrial markets in more than 170 countries around the world.
When you come to work at Ecolab, you get to take on some of the world’s most meaningful challenges and have the opportunity to learn and grow, shape your career, make an impact and quickly see the importance of your work.
For more Ecolab news and information, visit www.ecolab.com. Follow us on Twitter @ecolab, Facebook at facebook.com/ecolab, LinkedIn at Ecolab or Instagram at Ecolab Inc. To explore career opportunities at Ecolab, visit jobs.ecolab.com.