Sr. Marketing Manager

Property Description

Join the team at The Bohemian Hotel Savannah Riverfront, Autograph Collection - a premier boutique luxury hotel nestled in the heart of Savannah's historic Riverfront district. This distinguished property blends Southern charm with artistic flair, offering guests curated original artwork, upscale dining, and sweeping river views right on Bay Street.

With standout experiences like rooftop cocktails overlooking the water, refined cuisine, modern fitness and meeting facilities, and a warm, service-driven culture, The Bohemian is not just a place to stay - it's a destination where hospitality and creativity come alive.

From welcoming travelers seeking authentic Savannah experiences to hosting memorable weddings and events, our team delivers personalized, elevated service every day.

Overview

Job Purpose/Summary

Located in the heart of Savannah, the vibrant and charming Bohemian Hotel Savannah Riverfront, an Autograph Collection, is hiring a dynamic, driven, and creative Senior Marketing Manager with experience within the hospitality industry and knowledge of the Savannah or Southeast market. Armed with a talent for social media, storytelling, and driving brand engagement, you'll lead Marketing efforts for the 75-room flagship hotel and its signature dining venues.

The Senior Marketing Manager is a strategic leader, creative problem solver, innovative thinker, and cross-functional collaborator. The ideal candidate demonstrates strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps, and continually evolving marketing practices in order to remain relevant, driving desired results.

While the person in this role reports to the General Manager, they are responsible for nurturing close relationships with other departments, both at the property, corporate, and ownership levels to ensure marketing strategy support needs and goals of all revenue producing areas are met.

In this role, the Senior Marketing Manager is responsible for the development and execution of the property-level marketing plan consisting of relaunch and reopening strategies and campaigns promoting on-brand messaging to customers through traditional, digital, and social media channels. The person in this role is responsible for collaborating with hotel and F&B leaders and above property team members to create thoughtful partnerships, programming and activation, then integrating that content into targeted campaigns to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons, and destination visitors.

This is a hands-on, pre-opening leadership role for a marketing professional who thrives on collaboration, storytelling, and results. Previous Marriott experience is a plus.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive annual marketing plan that drives brand awareness, revenue, and market share across all business segments.
• Partner with sales, revenue management, F&B, and operations teams to align marketing strategies with hotel performance goals.
• Manage branding, digital marketing, CRM, and public relations agencies, ensuring all deliverables meet property and ownership expectations.
• Establish and maintain strong relationships with ownership, corporate leadership, and external partners.

Digital & Social Media Marketing

• Oversee all digital marketing campaigns, including paid media, SEO/SEM, and social advertising, ensuring ROI and performance metrics are achieved.
• Manage and optimize the property's websites, CRM systems, and Analytics to track engagement and conversions.
• Stay current with AI-driven marketing tools, emerging technologies, and evolving digital trends to ensure the hotel remains at the forefront of innovation.
• Lead social media strategy, content creation, and agency partnerships across Instagram, Facebook, LinkedIn, and other relevant platforms.

Brand Development & Partnerships

• Define and protect the hotel's brand identity, ensuring consistent and compelling messages across all touchpoints.
• Create partnerships within the local community, tourism boards, and global travel networks to enhance visibility and brand reputation.
• Collaborate with culinary and event teams to promote on-property activations, dining experiences, and lifestyle programming.

Public Relations & Med