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Sr. Marketing Manager, XCM

Amazon.com Inc

Seattle, WA

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JOB DETAILS
SKILLS
Brand Strategy, Budget Management, Campaigns, Channel Marketing, Channel Strategies, Consumer Branding, Cross-Functional, International Marketing, Marketing, Marketing Strategy, Performance Metrics, Performance Tuning/Optimization, Social Engineering, Time Management
LOCATION
Seattle, WA
POSTED
20 days ago

Amazon's Cross Channel and Category Marketing Team (XCM) is hiring a strategic marketer to lead the execution of our cross-channel mass campaigns. This individual will have an incredible opportunity to drive campaigns that create brand love for customers around the world. XCM runs the largest and most performative mass marketing portfolio at Amazon. This individual will be an integral partner to stakeholders across Amazon and XCM leaders and with global locales, ensuring our campaigns align to our brand strategy.

The Sr. Marketing Manager will work closely with functional leaders across XCM to develop insight-driven campaigns that consistently breakthrough and drive measurable results, working closely with Insights, Media, Measurement, Social, Brand Planning, and Creative. We are looking for a customer-centric, creative-thinker who uses and applies data responsibly to guide strategies, seeks continuously to optimize performance, and has creative instinct to marry art with science.

Key job responsibilities

  • Craft insight driven cross-channel campaign briefs, in partnership with Brand Planning and cross-functional partners.
  • Lead end-to-end campaign development across brand campaigns, from brief development through production, ongoing measurement performance and optimization across channels.
  • Be a thoughtful and strategic partner with business teams to ensure strategic integration into relevant stakeholder priorities and docs.
  • Engage with international marketing leaders to bring a central campaign strategy and key creative assets to life across locales.
  • Manage on-time and on-budget delivery of campaigns.
  • Lead relationships with relevant creative partners to deliver campaigns that are on brief and raise the bar in driving brand and business outcomes.

About the Company

A

Amazon.com Inc

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles

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