Sr. Media Planner

Zimmerman Advertising

Fort Lauderdale, FL

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JOB DETAILS

SKILLS

Advertising, Analysis Skills, Billing, Budget Reporting, Cable Television, Campaigns, Competitive Analysis/Strategy, Customer Support/Service, Demographics, Digital Media, DoubleClick, Entertainment and Media, Internet Games, Internet Radio, Internet Video, Marketing, Marketing Campaign, Media Buying and Planning, Media Campaigns, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, Negotiation Skills, Performance Analysis, Performance Management, Process Management, Procurement Management, Public/Media/Press/Analyst Relations, Reconciliation, Restaurant, Retail, Sales Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Time Management, Vendor/Supplier Management, Vendor/Supplier Relations, Writing Skills, comScore

LOCATION

Fort Lauderdale, FL

POSTED

Today

Job Description

Overall Objective

The Sr. Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Qualifications

Bachelors degree in business, marketing, advertising or related field
2-4 years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred
Demonstrated presentation and writing skills
Experience negotiating with and managing digital vendors
Experience evaluating and recommending strategy and placements for digital campaigns
Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
Experience in retail, restaurant and/or franchisee operations is highly desirable
Full service agency experience preferred, but not required
Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek) is a plus

About the Company

Zimmerman Advertising

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