Sr. Media Strategist

This role is responsible for leading the development and planning of a comprehensive cross-channel media strategy in collaboration with the VP Media.

The role oversees day-to-day media activity across digital and traditional channels ensuring alignment with broader organizational objectives and applying data-driven insights to optimize performance.

Ownership responsibilities include:

• Monitoring and reporting on media effectiveness
• Identifying opportunities for improvement
• Making strategic adjustments to enhance outcomes

With leadership support, the Senior Media Strategist will manage relationships with third-party media and digital agencies to ensure effective coordination and will support the execution of paid media initiatives.

Responsibilities also include:

• Managing the media budget
• Confirming alignment between planned and actual spending
• Conducting competitive analysis
• Staying informed about evolving media trends, technologies, and industry best practices

The role will lead long-term media strategy and support daily operational execution while completing any other job-related duties needed to help drive our Vision, fulfill our Purpose, and abide by our Organizations Values.