Alliance/Partner Management, Analysis Skills, Benchmarking, Business Analysis, Category Management, Channel Marketing, Consumer Branding, Cross-Functional, Customer Experience, Customer Support/Service, Customer/Client Research, Finance, Financial Planning, Forecasting, Leadership, Market Trend Analysis, Marketing, Merchandising, Performance Analysis, Performance Management, Pricing, Procurement Planning, Product Design, Product Development, Product Marketing, Product Pricing, Product Strategy, Product/Service Launch, Profit & Loss, Stock Keeping Unit (SKU) Management, Storytelling, User Experience Design (UXD), User Interface/Experience (UI/UX), Website Conversion, eCommerce
At Shutterfly, we make life's experiences unforgettable. We believe there is extraordinary power in the self-expression. That's why our family of brands helps customers create products and capture moments that reflect who they uniquely are.
Please note: This is a hybrid, in office role with hands on work at our facility in Eden Prairie, MN.
Role Overview
Shutterfly is seeking a highly strategic and commercially minded Senior Merchant, Merchandising to own and grow a defined product sub-category within our Gifts, Home Décor & Wall portfolio.
This role will be accountable for end-to-end performance of a sub category within the Gifts, Home Décor & Wall-from defining the value proposition and assortment strategy to driving site experience, pricing, and financial outcomes.
The ideal candidate brings a strong combination of product intuition, analytical rigor, and cross-functional leadership, with the ability to translate customer needs and market trends into winning product strategies.
What You'll Own
Category Ownership
- Own the end-to-end strategy and performance of a sub-category, including assortment, pricing, promotion, and site experience
- Partner with marketing to define and evolve the customer value proposition for the category (who it's for, why it wins, and how it shows up)
- Deliver against revenue, margin, and growth targets, with clear accountability to category P&L performance
Product & Assortment Strategy
- Set and lead the physical product strategy, including new product introduction (NPI), lifecycle management, and SKU rationalization
- Develop assortment architecture and buy plans aligned to category strategy and business goals
- Identify opportunities based on customer insights, competitive benchmarking, and performance trends, translating into actionable product decisions
- Partner closely with Design to shape a cohesive, differentiated, and scalable assortment
Site & Channel Performance
- Partner with ecomm team to drive how the category shows up across site, app, and marketing channels, ensuring strong merchandising, storytelling, and conversion
- Understand channel-level performance (Email, Paid, App, etc.) and adjust assortment, pricing, and positioning accordingly
- Act as the category expert on which products win in which channels
Cross-Functional Leadership
- Lead and align cross-functional partners across Product Development, Design, UX, Engineering, Marketing, Pricing & Promo, and Operations
- Drive category initiatives from concept through launch, ensuring readiness across all workstreams
- Translate strategy into clear briefs, priorities, and execution plans for partner teams
Performance Management & Insights
- Analyze business performance and translate data into clear insights, actions, and forward strategy
- Partner with Merch Planning and Finance on forecasting, pricing strategy, and financial planning
- Lead in-season management and post-launch hindsight, influencing future assortment and investment decisions
What You'll Bring
- 7-10+ years of experience in merchandising, category management, or product-led eCommerce roles
- Proven ability to own and grow a product category or sub-category end-to-end
- Strong understanding of product development, design partnership, and assortment strategy
- Demonstrated experience driving business performance (revenue, margin, conversion) through merchandising decisions
- Excellent analytical skills with ability to translate data into strategic action
- Strong cross-functional leadership skills, with experience working across Design, Product, Marketing, UX, and Operations
- Passion for product, design, and customer experience
Preferred Qualifications
- Experience in design-forward or personalized consumer products (e.g., gifts, home décor, stationery, apparel)
- Experience managing category-level P&L or financial targets
- Strong understanding of digital merchandising and conversion optimization
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
This position will accept applications on an ongoing basis until filled.